Corporate Marketing Manager-Food Service (FMCG)

The Corporate Marketing Manager Food Service (FMCG) is responsible for developing and executing marketing strategies to drive growth and brand awareness within the food service sector. This role involves understanding market trends, managing marketing campaigns, collaborating with sales teams, and analyzing performance metrics to optimize marketing efforts. The ideal candidate will have a strong background in FMCG marketing, excellent communication skills, and a proven track record of success in the food service industry.

• Strategy Development:Develop and implement comprehensive marketing strategies to promote products and services within the food service channel.
• Market Analysis:Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing plans.
• Campaign Management:Plan, execute, and manage marketing campaigns across various channels, including digital, print, and trade shows.
• Brand Management:Ensure consistent brand messaging and positioning across all marketing materials and activities.
• Sales Collaboration:Work closely with the sales team to align marketing efforts with sales goals and provide support for customer acquisition and retention.
• Budget Management:Manage the marketing budget effectively, ensuring optimal allocation of resources and cost-effective marketing initiatives.
• Performance Analysis:Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for improvement.
• Product Launches:Develop and execute marketing plans for new product launches, working with product development and sales teams.
• Customer Engagement:Develop and implement strategies to enhance customer engagement and loyalty within the food service sector.
• Content Creation:Oversee the creation of marketing content, including brochures, presentations, website content, and social media posts.

• Education:Bachelor's degree in Marketing, Business, or a related field.
• Experience:Minimum of 5 years of marketing experience in the FMCG industry, with a focus on the food service sector.
• Industry Knowledge:Strong understanding of the food service market, including key players, trends, and customer needs.

• Excellent communication and interpersonal skills
• Proven ability to develop and execute successful marketing strategies
• Strong analytical skills and experience with marketing performance metrics
• Proficiency in digital marketing tools and techniques
• Ability to manage budgets and allocate resources effectively
• Strong project management skills