Corporate Communications Lead

The Corporate Communications Lead is responsible for developing, implementing, and overseeing strategies that foster brand awareness, drive lead generation, and enhance the brand's reputation. The position serves as a crucial link between content creation, digital strategy, and lead generation, ensuring that all efforts are aligned with the company's corporate communication goals. This Corporate Communications Lead requires a strategic thinker with a deep understanding of product marketing, excellent communication skills, and the ability to translate complex technical information into clear, compelling marketing messages.

Duties and Responsibilities:

Brand Awareness

-Develops and implements content strategies across various channels (website, social media, email) to increase brand awareness and website traffic

-Crafts compelling press releases and secure placements in top media outlets to boost brand reputation and visibility in collaboration with the PR Consultants

-Builds and manages relationships with PR key influencers and partners to amplify our reach

-Launches and optimizes digital campaigns to generate qualified leads for our projects

-Manages and grows organic and paid social media presence to drive engagement and conversions

Lead Generation and Conversion

-Manages and optimizes lead generation campaigns to achieve targets across key projects

-Implements effective lead nurturing strategies to improve conversion rates

-Conducts training sessions on CRM usage and best practices

-Designs and implements sales support materials (e.g., lookbooks, training guides)

People Management and Project Execution

-Leads and motivates a content team to achieve a high turnover efficiency score of 95%

-Oversees the execution of OOH (out-of-home) activation campaigns (e.g., banner ads, billboards)

Qualifications:

-Advertising Management, Business, Communication Arts, Marketing or marketing-related college degree

-At least 5 years of experience in digital marketing, public relations, or brand management, preferably real estate

-At least 1-year managerial experience

-Knowledge on Microsoft Dynamics 365 is a plus

-Customer-focused

-Strong analytical and problem-solving skills

-Highly developed written and verbal communication and numerical skills

-Strong appetite for sustainability, creativity, interior design, and/or architecture