About Asiacruit
At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. If you're passionate about storytelling, digital communication, and driving brand engagement, we'd love to have you on our team.
Position Overview
We're looking for a
Content Writer / Social Media Specialist who will create high-quality content and manage multi-platform social media strategies to support brand building, patient engagement, and SEO. This role combines content writing, graphic design support, and social media management to ensure all digital communications are accurate, engaging, and aligned with marketing goals.
You will collaborate closely with the marketing and clinic teams to produce patient-friendly dental content, manage posting schedules, support SEO initiatives, and maintain consistent brand messaging.
Employment Details
Contract Type: Permanent
Work Schedule: Hybrid (1-3x a week onsite depending on period/task demand)
Total Hours per Week: 44.5 hours
Work Arrangement: Hybrid
This role is primarily
Hybrid . During the
first month (training period), you will be required to
report onsite at least 3 days per week to ensure effective onboarding, including training on marketing strategies, workflows, and task assignments.
After the training period, onsite attendance will be
reduced to 1-2 days per week, depending on workload and task demands.
Travel Requirement
Because this role supports an international client, the candidate must:
- Have a valid passport, and
- Be willing to travel to Singapore for potential meetings, content requirements, or training sessions as needed.
- (Travel is not frequent, but may be required occasionally.)
Duties & Responsibilities
Content Creation (Website, Blogs, Marketing Materials)- Writing Responsibilities
- Create clear, accurate, and patient-friendly content about dental services (implants, Invisalign, braces, etc.)
- Write blog articles aligned with SEO keywords and campaigns.
- Produce content aligned with E-A-T (Expertise, Authority, Trustworthiness).
- Develop website landing pages, FAQs, service pages, and clinic information pages.
- Content Quality Skills
- Simplify medical/dental terminology for general audiences.
- Write in a warm, professional, and trustworthy tone.
- Tailor content for different audience types (parents, first-time patients, teens, etc.).
Graphic Design & Multimedia Support
- Create social media graphics and educational visuals.
- Perform basic video editing (TikTok, Reels, YouTube Shorts).
- Design brochures, info sheets, and marketing banners.
Social Media Management
- Plan monthly content calendars for Facebook, Instagram, TikTok, and YouTube.
- Schedule posts, stories, reels, and short-form videos.
- Engage with comments and basic inquiries (as permitted by clinic policies).
SEO Alignment
- Ensure all written content targets relevant strategic keywords.
- Follow proper on-page SEO structure (headers, formatting, metadata).
- Prepare content briefs and captions based on SEO tools and insights.
Market & Competitor Research
- Monitor competitor clinics content, engagement styles, and promotions.
- Identify trending dental topics (e.g., Invisalign vs Braces, Dental Implants Cost SG).
- Recommend new content ideas or campaigns based on insights.
Analytics & Reporting
- Track performance metrics: reach, engagement, clicks, saves, shares.
- Identify content that generates patient inquiries or conversions.
- Recommend improvements or new strategies based on data.
Skills & Qualifications
- Writing
- Strong grammar
- Clear, conversational English
- Experience writing for healthcare (bonus)
Design
- Canva or Adobe
- Knowledge of brand aesthetics
- Ability to create clean, modern layouts
Social Media
- Knows trending format
- Able to plan content calendar
- Familiar with Instagram, TikTok, Facebook, YouTube algorithms
Collaboration with the Team
Work Closely With
- SEO Specialist
- Manila Team
