Content Officer (Graphic Design)

I.Job Purpose

Responsible for developing and implementing campaigns across various appropriate touchpoints such as but not limited to TV, print, OOH, social media, etc. Guard the overall branding of the PSBank brand and ensure consistency across all touchpoints.

II.Job Scope

Maintain a monthly/yearly communication plan / content calendar.

Create copy/content conceptualization of all advertising and merchandising requirements of the Bank

Work with advertising agency partner/s during production of TVCs, print, radio and OOH materials and ensure these materials adhere to the standards set by the Bank

Identify opportunities and trends that can be used for the optimization of ads posted/shown on PSBank's owned media, digital/social media accounts, ATL, BTL, OOH and other applicable touchpoints.

III.About Us

PSBank is the thrift bank arm of the Metrobank Group. It started as a small neighborhood bank right at the heart of the historic Plaza Miranda in Quiapo, Manila, which used to be the country's commercial and business hub. We opened our first branch in the area on September 26, 1960. Backing our strength is our parent Metropolitan Bank and Trust Company (Metrobank), the banking arm of GT Capital Holdings, Inc., the publicly listed holding firm of the family of George S.K. Ty. We continue to strive to be the country's consumer and retail bank of choice by innovating our products and services to keep up with our clients ever-evolving needs. We also aim to be recognized as the banking leader in providing exceptional customer experience at every encounter. We have expanded our presence to over 250 branches and more than 600 ATMs nationwide.