Content Marketing Officer

The Content Marketing Officer is responsible for planning, creating, and optimizing digital content that strengthens the brand's online presence and drives consumer engagement. This role manages content production, social media platforms, and digital campaigns, ensuring consistent brand storytelling and impactful execution across digital touchpoints.

Key Responsibilities

Digital & Social Media

-Manage content strategy across TikTok, Instagram, Facebook, and other emerging platforms.

-Oversee TikTok and META marketing activities, including livestream promotions, creator content, and e-commerce campaigns.

Content Strategy & Execution

-Develop and implement a cohesive digital content strategy across social media platforms.

-Produce engaging content (static posts, videos, copywriting) aligned with brand messaging and campaign objectives.

-Coordinate end-to-end content production, including photoshoots, video shoots, and creative asset development.

-Assist with event coverage, livestreams, and real-time content creation during brand activations.

Analytics & Market Insights

-Analyze content performance and digital channel data to generate actionable insights.

-Monitor social performance metrics and optimize content based on trends, analytics, and audience behavior.

-Prepare weekly and monthly performance reports with recommendations.

UGC & Creator Collaboration

-Identify and collaborate with content creators, and brand advocates.

-Manage UGC deliverables, content guidelines, and timelines.

-Oversee product seeding and user-generated content creator partnerships.

Qualifications

-Bachelor's degree in Marketing, Communications, Business, or related field.

-1 year marketing experience, preferably in beauty, cosmetics, or FMCG.

-Strong understanding of digital marketing, social media platforms, and e-commerce.

-Experience with influencer management and content creation is a plus.

-Creative, detail-oriented, organized, and data-driven.

-Excellent communication and project management skills.

- Interest in beauty and cosmetics is highly preferred.