Content Lead

We are looking for a strategic yet highly hands-on Content Lead to own and drive our end-to-end B2B content strategy. This role is responsible for turning content into a genuine growth engine - building awareness, authority, and most importantly driving qualified leads. This role is all about content that drives results, rather than content for the sake of it.

This is a fast-paced, scale-up role suited to someone commercially minded who thrives in execution, moves quickly, and knows how to use AI and modern content tools to produce high-quality output at speed. While LinkedIn is our primary channel, this role owns a multi-channel content ecosystem and has the freedom to experiment, innovate, and truly pioneer our content approach. You will have the opportunity to shape what we do in our sector — a space currently full of same same content — by introducing fresh formats such as webinars, video series, podcasts, and other untested channels, creating something unique and differentiated.

Based full-time in Manila, this role works closely with Australian-based leadership (head of growth marketing and CGO), manages and mentors one direct report.

Key Responsibilities & Duties

Content Strategy & Leadership

• Develop, own and evolve the B2B content strategy and roadmap, aligned to commercial objectives, lead generation targets, and brand positioning.
• Translate business priorities into clear content themes, campaigns, and formats across the funnel.
• Work cross-functionally with the broader Marketing team to ensure an integrated content strategy that aligns with campaigns, brand initiatives, and business goals.
• Identify new content opportunities and channels (e.g. podcasts, thought leadership series, video, long-form assets) and lead experimentation.
• Act as the internal authority on content performance, trends, and best practices.
  
  

Content Execution & Production

Alongside the Digital and Marketing Communications Specialist, work as a team to:

• create and deliver high-quality content across multiple formats, including:
• LinkedIn organic content (primary channel)
• Website and SEO-led content (blogs, landing pages, pillar pages)
• Email content and nurture assets
• Case studies, sales enablement content, and thought leadership
• Video, webinar, and podcast-related content
• Use AI tools and workflows to accelerate research, drafting, repurposing, and optimisation of content while maintaining quality and brand voice.
• Ensure all content aligns with brand guidelines, tone of voice, and value proposition.
• Maintain and manage content calendars, production schedules, and workflows.
  
  

SEO/AEO & Distribution

• Lead SEO-driven content planning in collaboration with internal stakeholders and external SEO/web agencies.
• Ensure content is optimised for search intent, keywords, and performance.
• Work closely with designers and agencies to bring content to life across channels.
• Support content distribution strategies to maximise reach, engagement, and conversion.
  
  

Performance, Insights & Optimisation

• Track, analyse, and report on content performance including traffic, engagement, conversions, and lead volume & quality.
• Use data and insights to continuously optimise content strategy and execution.
• Test, learn, and iterate quickly - identifying what works and scaling high-performing content.
• Utilise content to drive performance all through the sales funnel – from awareness to lead to nurture to sales to onboarding and beyond.
  
  

Team & Stakeholder Collaboration

• Manage and mentor a Digital Marketing & Communications Specialist, providing direction, feedback, and development support.
• Collaborate closely with Growth Marketing, Sales, Client Success, and Leadership teams to ensure content supports commercial goals.
• Work effectively with a globally distributed team across time zones.
  
  

Required Experience & Skills

• 5+ years experience in B2B content marketing, ideally within scale-up, startup, or high-growth environments. This role is about driving growth – not maintaining the status quo.
• Proven experience owning both content strategy and hands-on execution.
• Strong commercial mindset with experience generating leads through content.
• Advanced writing and editing skills with exceptional attention to detail.
• Expertise in creating sales content and collateral, email programs, nurture programs.
• Deep experience creating and growing organic LinkedIn content for B2B audiences.
• Strong understanding of SEO fundamentals, keyword strategy, and content optimisation (experience with tools such as SEMrush a bonus).
• Experience with CMS and marketing platforms such as WordPress and HubSpot.
• Comfortable using AI tools to improve speed, efficiency, and output quality.
• Experience creating video-first content for social and digital channels (editing skills a plus).
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
  
  

Personal Attributes

• Proactive self starter – you need to be comfortable building from scratch, executing your plans and driving results without too much direction
• Strategic thinker who is also a genuine doer.
• Confident user and advocate of AI with constant experimentation with tools to improve outcomes
• Commercial, results-oriented, and growth-focused.
• Intensely curious, innovative, and confident proposing new ideas.
• Comfortable working at pace in a changing environment.
• Constantly learning and staying abreast of best practices in B2B content and lead generation
• Highly organised with strong time management skills.
• Collaborative team player with strong communication skills.
  
  

Qualifications & Other Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field – or other relevant qualifications.
• Outstanding written and spoken English is essential.
• Full-time role based in Manila, working closely with Australian business hours.
  
  

Success in the First 90 Days

By the end of the first 90 days, the Content Lead will have:

• Delivered an actionable content strategy and roadmap that aligns with business goals, lead generation targets, and brand vision.
• Established a strong LinkedIn content cadence and improved execution to drive measurable growth in followers, engagement, and leads.
• Implemented content workflows and processes that support consistent multi-channel execution.
• Built strong collaboration with Growth Marketing, Sales, and Client Success teams to ensure content directly supports commercial objectives.
• Begun a testing roadmap for innovative content formats and channels, providing initial recommendations for expansion and experimentation.
• Built a clear success scorecard for the function focused on driving sales outcomes
• Delivered quick wins (low hanging fruit) to improve existing content and communication programs
  
  

This role is ideal for a content leader who wants real ownership, the freedom to innovate, and the mandate to turn content into a measurable growth channel.