Consumer Research Lead Gen Expert (Contractual)

Company Description

The Greenhouse Inc is a local manufacturing and retail company known for creating and selling high-quality personal care products under fast-growing brands like Gugo by Zenutrients and Curls by Zenutrients. Our products are available through popular online platforms such as TikTok, Shopee, and Lazada, as well as in more than 10 mall stores and 1,000+ locations nationwide, including Watsons, Marketplace, and Robinson's Supermarket. We are dedicated to crafting natural hair, skin, and wellness products that delight and inspire.

Role Description

We are seeking a Contractual Consumer Research Lead Gen Expert. This role involves generating high-quality consumer research leads - managing and optimizing lead-generation campaigns and leveraging digital marketing channels to drive research survey respondent acquisition. The candidate will coordinate with the brand team to identify key consumer respondents, use multi-channel marketing to generate clicks and survey responses, and ensure completion of respondents garnered. Additionally, the role will include testing and optimizing strategies to improve lead generation efforts.

Qualifications

• Expertise in Lead Generation Campaigns and Online Consumer Engagement
• Proficiency in Social Media Platforms such as Meta Suite and TikTok
• Strong understanding of Marketing Tools and Strategies
• Excellent communication, collaboration, and problem-solving skills
• Plus if experienced in hair care industry
• Plus if proficient in E-Commerce Platforms such as TikTok Shop, Shopee, and Lazada
• Bachelor's degree in Marketing, Business Administration, or a related field preferred