Overview:
As a Consumer Lifecycle Management Associate at Maya, you'll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You'll work closely with cross-functional teams to ideate, develop, and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.
What you will do:
- Work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans.
- Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
- Provide insights and inputs that are crucial in enhancing the customer journey, user experience, and process improvements.
- Manage and optimize customer lifecycle programs, harnessing business intelligence insights to maximize results along the consumer journey
- Monitors and forecasts KPI such as upsell opportunities, churn rates, and other critical indicators to optimize lifecycle programs effectively
- Conducts detailed performance evaluations of initiatives using Business analytics to measure success and create reports to communicate results clearly to key stakeholders
What we are looking for:
- Bachelor's degree in Marketing, Business, or related fields.
- At least 1 year of experience in project management or marketing is preferred; fresh graduates are welcome to apply.
- Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
- Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
