Consumer Insights Manager

As a Category Insights Manager, you are the lead person in conducting business performance analysis, market evaluation studies and consumer insights building for the category.

Business Performance Analysis

Integrates economic and consumer findings with internal performance and comes up with business implications

Analyzes the industry and brand performance as they relate to the operational and strategic environments

Interprets research findings (using appropriate statistical methods and inferences) and draws out conclusions and business implications

Ensures that consumer intelligence is used effectively to optimize sales and marketing plans

Develops case studies that will document key learning from product launches, campaigns, etc.

Market Evaluation Studies

Identifies consumer intelligence gaps and research needs based on marketing plans

Conducts desk research on identified gaps

Identifies the research methods/procedures to use

Coordinates the overall conduct of the study

Consumer Insights Building

Advances understanding of consumers through study of other categories; observation of changing consumer tastes and preferences; global trends

Qualifications

• At least 5 years of experience in Consumer and Market Insights
• Has worked on and utilized Continuous Research: Retail Audit, Home Panel, Ad tracking
• Has worked and utilized Qual tools and Quant tests and tools eg, Quant UAI, Market Segmentation, Qual exploratory study, Qual and Quant Ad tests/ LINK, Qual sensory product check, Quant Product tests, Concept-Product tests, Pricing studies
• Basic operating knowledge of Analytics for Business Optimization: Marketing-Media ROI & Effectiveness, Pricing & Strategic Analytics, Forecasting, and Business Intelligence
• Possess Business Acumen, Excellent Presentation Skills
• Passion for Growth (go the extra mile in delivering outstanding results), Resourceful, Excellent project management skills, Team Commitment (demonstrate and promote collaboration with other team members to achieve shared growth goals)

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