About the Role
Work closely with the Corporate Director of Sales & Marketing Global Sales, Hotels and AVP Revenue with the objective of aligning all sales efforts & activities to achieve optimal performance. Provides coaching to Sales, PR/Marcom and Events team. Make it easier for customers to do business with us.
Responsibilities
- Responsible for establishing and directing the marketing and sales activities of an organization including advertising and public relations.
- Develops sales and marketing plan and budget to reflect the company's and the hotel's goals and objectives in maximizing revenue generation and profitability.
- Provides leadership in the areas of Sales and Marketing and works closely with other division heads-directing, managing and coordinating an efficient and effective sale and marketing plan for the hotel.
- Creates and oversees the implementation of special programs following the business plan to ensure marketing objectives are achieved through:
- Increasing average rate
- Increasing overall occupancy
- Enhancing the image of the hotel in the local community
- Directs and oversees the company marketing function to identify and develop new customers for products and services.
- Researches and develops strategies and plan which identify marketing opportunities and recommends the General Manager of the way to increase high yield business volumes.
- Analyzes and evaluates the effectiveness of sales, methods, costs and results.
- Supervises the planning and development of the hotel marketing and communication materials.
- Works closely with Corporate Sales in managing and supervising the sales department.
- Maintains and upgrades communication networks to ensure that the hotel has a competitive advantage in information and sales leads.
- Organizes and promotes, in cooperation with the Food & Beverage Department, special projects to stimulate Food and Beverage Sales with the community.
- Furnishes monthly sales & marketing report on a timely basis to the general manager and corporate office.
- Appraises performance of Sales & Marketing personnel in managerial level periodically according to Human Resources policy and initiates appropriate corrective measures to improve deficiencies.
- Manages the department to ensure sufficiency of manpower in accordance to volume of business.
- Ensure each staff is a good sales person to promote hotel's image and businesses at all times.
- Coaches and counsels all staff especially the department and unit manages when applicable.
- Provides and supports the most effective training to all staff regularly.
- Performs other duties as assigned by the general manager.
