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Job Description:
As the Asia CatMan Analytics Manager, you will be the strategic owner of 3 critical pillars across APAC:
Planogram Optimization through space planning/management tools, Driving Category Management analytics, channel & customer analytics, stewarding POG revamp proposals, for identified key portfolio X customer/Key Accounts in Asia, collaborating with country teams Championing Category Management, Channel, Customer/KA analytics capability building through training and other means.
Your role is pivotal in transforming data-driven insights into actionable strategies and elevating the commercial team's skills.
Your 3 primary responsibility areas:
Lead strategic KA customer focused Planogram (POG) optimization projects:
You are the go-to technical expert for planogram development/optimization/revamp across APAC. You will wield tools like JDA, Tana Power (in Japan) and equivalent s/w and/or tools to create data-driven shelf blueprints that win in the marketplace.
Your core mission is twofold:
a) to execute complex POG projects for our most strategic accounts, and
b) to democratize this expertise by training, certifying, and supporting our commercial teams.
You will thrive on solving intricate space puzzles and empowering others to become proficient in shelf strategy, becoming the key evangelist for planogram excellence within 3M.
Key Responsibility Areas
- Own and execute end-to-end planogram development/optimization/revamp projects for key APAC retailers using external tools (JDA, Tana power, equivalent) and internal systems (POG Heatmap tools).
- Provide analytics-led insights for POG proposals, including building, optimizing, improving, updating POGs, conducting various analytics like space-to-sales analysis, assortment optimization, and equivalent.
- Act as the subject matter expert for space planning and POG development/optimization/revamp supporting key customer presentations.
Drive Category Management, Channel, Customer analytics initiatives to support Countries win CatMan objectives with key customers/retailers
You are the face of CatMan, Channel, Customer analytics for APAC. You own and drive the Category Management analytics support to countries, collaborating with country teams to work on identified JBPs / Range Reviews to support analytics & data, and helping build the proposal to win with the customer/KA.
Key Responsibility Areas
- Conduct Channel, Customer & CatMan analytics for identified key customer X portfolio in Asia countries
- Providing support in JBPs and Range Reviews
- Playing key role in developing and delivering the CatMan proposals to customer/KA/buyers working in partnership with country teams
Champion capability building for Category Management & POG analytics for APAC
As a coach and influencer, you will partner directly with country teams to embed excellence into their daily routines. Your impact will be through coaching KAMs / Analytics teams, and other key stakeholders to develop their own insights and confidently present data-driven strategies to internal & external customers/stakeholders. You are a catalyst for change, fostering a culture where key KAM, analytics employees feels empowered to be a data driven strategist.
Key Responsibility Areas
- Develop and share APAC-wide case studies and best practices, quantifying the business impact (e.g., sales lift, share gain) to build a repository of success stories.
- Design and deliver comprehensive training programs and workshops on POG optimization, category management principles, and the use of analytical tools to Key Account and Marketing teams.
- Foster a self-serve analytics culture by championing the use of data in daily decision-making across the commercial organization.
- Conduct workshops and clinics to provide ongoing support and upskill the commercial organization, fostering a community of CatMan-literate practitioners.
Success Metrics:
- # of POG projects executed using advanced space planning / management tool capabilities.
- # of Channel/KA analytics projects delivered
- # of training sessions and programs delivered.
- # of CatMan projects / proposals delivered
Qualifications:
- Minimum bachelor's degree in Business, Analytics, or a related field Master's degree is a plus.
- Must have min 5-7 years of experience in Planogram Management, Category Management, or Retail Analytics within the FMCG/CPG industry.
- Proven expertise in leading end-to-end POG projects and using specialized software (JDA Space Planning, Tana Power, or equivalent) is mandatory.
- Strong analytical skills with experience in retail data (POS, Syndicated Data)
- Must be proficient with visualization tools like Power BI.
- Excellent communication, presentation, and influencing skills, with a proven ability to train and coach others.
- Experience working in a multi-country APAC environment is highly preferred.
- Fluent in English (verbal & written).
- Preferred experiences:
- Working knowledge with Python, SQL, SPSS.
- Working in/for countries: Japan, Korea, Taiwan, Australia, Thailand, Philippines, India, Singapore, Malaysia, Indonesia.
Must haves:
- Proven experience in creating training materials and delivering effective technical training to non-technical audiences.
- Excellent problem-solving skills and a passion for mastering and teaching complex tools.
- Thrive with an entrepreneurial mindset as an individual contributor.
- Team player and fosters connection by putting people first and building trusting relationships.
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