Job Description
Full Job Description
We are seeking an experienced Casino CRM Manager to lead and optimize customer relationship management strategies across its online casino products. The role will focus on player engagement, retention, lifecycle management, and data-driven CRM initiatives to enhance player value and loyalty.
Key Responsibilities
Develop, execute, and optimize CRM strategies to drive player acquisition, retention, and reactivation
Manage end-to-end CRM campaigns including segmentation, targeting, promotions, and player journeys
Analyze player behavior and performance metrics to improve engagement and lifetime value
Collaborate with marketing, product, analytics, and compliance teams to ensure aligned CRM initiatives
Oversee bonus mechanics, promotions, and loyalty programs in line with business objectives
Ensure CRM activities comply with regulatory, responsible gaming, and data protection requirements
Manage CRM tools, automation platforms, and campaign calendars
Prepare performance reports and insights for stakeholders and senior management
Identify opportunities for personalization and innovation in player communications
Qualifications & Skills
Bachelors degree in Marketing, Business, Data Analytics, or a related field
Proven experience in CRM management within online casino or iGaming
Strong understanding of player lifecycle, segmentation, and retention strategies
Hands-on experience with CRM platforms, marketing automation, and data analytics tools
Data-driven mindset with strong analytical and reporting skills
Excellent communication, stakeholder management, and leadership abilities
Nice to Have
Experience with loyalty programs, VIP management, or gamification tools
Knowledge of regulated iGaming markets and responsible gaming frameworks
Experience working with global or multi-market casino products
What We Offer
Competitive compensation and benefits
Opportunity to work with a global leader in gaming technology
Career growth and exposure to innovative CRM and engagement strategies
