Campaign Specialist

Job Description:

This role is to be responsible for Marketing and Retail design, as well as provides administrative and project support to the Marketing Director and marketing team.

Responsibilities:

1.Lead campaigns: plan and define overall Marketing campaign strategy, objectives, positioning, messaging and tactics.

2.Responsible for all aspects of a campaign from media buying, socials, PR, KOL, event activations, partnerships and the like

3.Work closely with go-to-market, ecommerce, eco, sales and retail team to achieve common business objectives.

4.Manage campaigns end-to-end and ensure all campaign tactics, activities, tasks are accomplished in a timely manner

5.Monitor and evaluate data, performance, and results of the campaign. And be ready to adjust or rectify swiftly if necessary.

6.Closely work with local agencies and ensure that tasks are delivered based on quality, timelines, and KPIs

Qualifications:

Requirements:

1. Bachelor's degree or above, preferably with marketing or communication subjects or related field

2. 3-5 years of marketing or advertising experience on home, display or PC products, preferably in multinational companies

3. Ability to balance multiple priorities and meet deadlines

3. Strong command of English, preferably with proficient in English and Chinese (advantage)

4. Cross-functional expertise and the ability to thrive in a fast-paced and complex environment.