Business Intelligence Analyst - Marketing Campaign Analysis, ShopeeFood
Business Intelligence Analyst - Marketing Campaign Analysis, ShopeeFood
Shopee- Posted 13 hours ago
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Job Description
Job Description:
- Design and run A/B testing strategies on voucher mechanics and campaign designs, analyzing results to identify the most cost-efficient and high-performing approaches
- Conduct customer segmentation analysis and target audience profiling to inform voucher targeting, campaign design, and acquisition strategy
- Own and optimize customer acquisition spend, managing real budget allocation to improve CPI/CPA and overall cost efficiency
- Analyze complex datasets (buyer behavior, campaign performance, spending patterns) to uncover actionable insights that drive business performance
- Design and continuously improve voucher strategies (e.g., algo voucher design, co-fund voucher, campaign voucher, CRM voucher, new user voucher) based on data-driven analysis
- Monitor key performance and efficiency metrics (e.g., CPO, CPI/CPA, CIR, ROI), translating findings into clear, actionable recommendations
- Partner with cross-functional teams (Marketing, BD, Operations) to align data insights with campaign execution and business priorities
- Build and maintain dashboards, trackers, and analytical reports to support data-driven decision-making across the team
- Monitor and manage budget spending across campaigns, ensuring efficient allocation against targets
Requirements:
- 0-5 years of experience in business intelligence, data analysis, marketing analytics, or a related field fresh graduates with strong internships or relevant experience are welcome to apply
- Bachelor's degree in Business, Statistics, Data Science, or a related field
- Strong data analysis and Excel skills SQL proficiency is a plus
- Comfortable working with large datasets, experimentation design, and performance metrics (e.g., CPI/CPA, ROI)
- Strong analytical skill, able to translate data into insight and make judgment calls based on logical reasoning
- Experience or strong interest in A/B testing, customer segmentation, and audience profiling
- Good communication and presentation skills, able to convey data insights clearly to cross-functional stakeholders
- Detail-oriented, organized, and comfortable managing budget-related responsibilities
- Demonstrated ability to learn fast, handle multiple tasks, and meet deadlines in a fast-paced environment
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About Company
Skills:
System Configurations, Advanced Excel, backend tools