Platform Performance & Profitability Analysis
- Establish and maintain core financial and operating metrics, including Total Bets, Payouts, GGR, NGR, Gross Profit, and Net Profit;
- Conduct profitability analysis by game category, traffic channel, user tier (regular / VIP), and promotional campaigns;
- Prepare and deliver daily, weekly, and monthly performance reports, identifying profit anomalies and structural risks;
- Analyze high-turnover but low-profit or loss-making scenarios and propose optimization actions.
Promotion & Bonus Cost Management
- Participate in the financial evaluation of promotional campaigns, including first-deposit bonuses, reload bonuses, cashback, insurance offers, task-based rewards, and lucky draws;
- Build and maintain ROI, break-even rate (BER), and payback-period models for campaigns;
- Monitor bonus costs, betting conversion, and withdrawal ratios during campaign execution;
- Conduct post-campaign financial reviews to identify bonus abuse, arbitrage, or misuse, and recommend improvements.
Cash Flow & Payment Monitoring
- Monitor overall platform cash flow and ensure the safety and adequacy of the funds pool;
- Analyze payment channels by deposit success rate, withdrawal rate, transaction fees, and FX costs;
- Identify abnormal cash movements and work closely with the Risk Control team to address arbitrage, money-laundering, or other financial risks;
- Provide recommendations to optimize payment channel structure and transaction costs.
User Value & Cost Analysis
- Build and maintain user value analysis metrics, including ARPU, ARPPU, LTV, and Customer Acquisition Cost (CAC);
- Evaluate profitability contribution by user segment, including new users, active users, high-value users, and risk users;
- Support the Operations team in defining user-tier strategies and controlling incentive spending;
- Recommend financial restrictions or optimization strategies for long-term negative-contribution or high-risk users.
Risk Control & Strategy Support
- Evaluate the financial impact of risk control rules and policies from a profitability perspective;
- Participate in defining bonus restrictions, wagering requirements, and special user handling policies;
- Perform financial assessments for risk-control adjustments to balance loss prevention and revenue growth.
Budgeting, Forecasting & Management Support
- Prepare and manage monthly and quarterly budgets, forecasts, and profit projections;
- Conduct cash-flow forecasting to define platform financial safety thresholds;
- Provide financial feasibility analysis for new markets, new products, or new promotional initiatives;
- Support senior management by answering key questions related to profitability, cost structure, and financial risk.
Basic Qualifications
- Bachelors degree or above in Finance, Accounting, Economics, Data Analytics, or related fields;
- Minimum 5 years of finance-related experience, with at least 2 years in business finance within an internet, gaming, or platform-based environment;
- Solid understanding of betting platform mechanics, including wagering, odds, rebates, bonuses, and withdrawal rules.
Professional Skills
- Strong financial analysis skills with the ability to translate complex business operations into financial models and performance indicators;
- Advanced proficiency in Excel, capable of independently building profitability, promotion, and forecasting models;
- Data-driven mindset with experience using SQL and/or BI tools preferred;
- High sensitivity to abnormal data patterns, bonus abuse, and arbitrage behaviors.
Business Acumen & Communication
- Strong business acumen with the ability to collaborate effectively with Operations, Risk Control, Product, and Data teams;
- Able to challenge business proposals based on data and financial logic, not assumptions;
- Capable of presenting clear, structured insights and recommendations to senior management.
Preferred Qualifications
- Experience in gaming platforms;
- Familiarity with Southeast Asian markets (e.g., Philippines, Vietnam) is a strong advantage;
- Background in payments, risk control, AML, or data platforms is preferred;
- Experience in cross-functional projects or team leadership is a plus.
