Business Development & Sales Manager

We are a sustainable manufacturing startup producing eco-friendly F&B products, starting with biodegradable straws made from plant-based materials. Our mission is to help cafs, restaurants, hotels, and distributors transition away from single-use plastics without compromising operational efficiency.

We are looking for a Business Development & Sales Manager who can both open doors and close deals someone with strong F&B industry experience, existing relationships, and the ability to build long-term commercial opportunities.

Business Development & Market Expansion

• Identify and develop new business opportunities with HoReCa groups, caf chains, and packaging distributors
• Leverage existing F&B industry contacts to open strategic accounts
• Educate potential clients on sustainability, cost-per-use, and operational benefits
• Initiate pilot programs, trials, and phased rollouts with key accounts
• Build partnerships that can scale across multiple outlets or regions

Sales & Account Conversion

• Manage the full sales cycle from first meeting to initial order and repeat monthly consumption
• Present pricing, negotiate commercial terms, and handle objections
• Work with internal teams on forecasting monthly volume commitments
• Convert pilot accounts into recurring monthly customers
• Grow account value through outlet expansion and increased consumption

Account & Relationship Management

• Act as the main commercial point of contact for assigned accounts
• Maintain long-term relationships with decision-makers (owners, ops, procurement)
• Gather feedback on product performance, pricing, and logistics
• Identify upsell or cross-sell opportunities as the product range expands

Market & Process Development

• Provide insights on pricing, packaging, certifications, and buyer requirements
• Help refine ideal customer profiles and sales messaging
• Support the creation of basic sales tools (pitch deck, pricing sheets, FAQs)
• Track pipeline and account progress using simple CRM or reporting tools

• 36+ years experience in B2B sales or business development within F&B, HoReCa, or packaging
• Existing relationships with caf chains, restaurants, hotels, or distributors
• Comfortable selling a new or sustainable product category
• Strong communication and negotiation skills
• Ability to work independently in a startup environment
• Willingness to do both strategic outreach and hands-on selling

If interested to apply, please send your CV to [Confidential Information].