Business Development Representative

Hospitality, Retail & Restaurant — North America

Location: Remote — Colombia / Latin America

Market: United States & Canada

Employment: Full-time

About Yellowpop

Yellowpop creates custom lighting and visual installations for leading brands, hospitality groups, retailers, restaurants, designers, and creative partners around the world.

We're expanding our B2B business across North America and are looking for an experienced outbound Business Development Representative to help us build relationships with some of the largest hospitality, retail and restaurant groups in the US and Canada.

The Role

Your mission is simple:

Create qualified conversations with decision-makers at major multi-location brands.

You will focus exclusively on strategic companies operating 50+ locations across:

• Hotels & hospitality
• Restaurants & QSR
• Retail
• Entertainment and experiential concepts

This is a true outbound role.

You will identify target accounts, research the right stakeholders, develop personalized outreach strategies and engage prospects through cold calling, email and LinkedIn.

You will work closely with Yellowpop's sales team, who will take over qualified opportunities and manage the sales process.

Who You'll Contact

Depending on the organization, your prospects may include:

• VP / Director of Design
• VP / Director of Construction
• Store Development
• Hotel Development
• Procurement
• Architecture & Design
• Brand / Creative
• Visual Merchandising
• Marketing
• Real Estate & Development
• Facilities
• Franchise Development

Your job is not simply to find contacts.

Your job is to understand who influences lighting, signage and visual installations within each organization and create a path into the account.

Responsibilities

Account Research

Build and maintain a targeted list of large North American companies with 50+ locations.

Research each company's structure, locations, expansion plans, new openings, renovations and relevant decision-makers.

Identify multiple stakeholders within each strategic account.

Outbound Prospecting

Execute daily outbound activity through:

• Cold calling
• Personalized email
• LinkedIn / Sales Navigator
• Follow-up sequences

Develop personalized messaging based on the company, stakeholder and relevant business opportunity.

Comfortably engage senior decision-makers by phone.

Meeting Generation

Book qualified meetings for Yellowpop's sales team with companies that fit our target profile.

A successful meeting should have:

• The right company
• The right stakeholder
• A potential use case for Yellowpop
• Genuine interest in exploring a project or partnership

Quality matters more than simply generating calendar meetings.

CRM & Pipeline Management

Maintain accurate prospecting activity and account information in our CRM.

Track contacts, conversations, objections, follow-ups and next steps.

Continuously improve messaging based on results.

What We're Looking For

Required

• 3+ years of B2B outbound sales / business development experience
• Proven experience cold calling North American businesses
• Exceptional spoken and written English
• Strong executive communication skills
• Demonstrated ability to book meetings through cold outreach
• Experience with LinkedIn Sales Navigator
• Experience using modern sales prospecting and CRM tools
• Highly organized and disciplined with follow-ups
• Comfortable working independently and being measured against clear KPIs

Strongly Preferred

Experience prospecting into one or more of the following:

• Hospitality
• Hotels
• Restaurant groups / QSR
• Retail
• Architecture & Design
• Commercial construction
• Signage / lighting
• Furniture / fixtures
• Commercial real estate

Experience selling into enterprise or multi-location organizations is particularly valuable.