Business Development Representative

Business Development Representative (BDR)

Key Responsibilities

We are seeking a high-performing and articulate Business Development Representative (BDR) to drive outbound Go-To-Market (GTM) initiatives across the Philippines.

As the first point of contact for prospective clients, you will be responsible for generating high-quality pipeline through targeted research, personalized outreach, and

effective lead qualification. This role requires a blend of market intelligence, communication skills, and a consultative approach to engaging decision-makers.

Key Responsibilities

1. Account Research & Targeting

• Identify and research target accounts and key decision-makers.
• Build account intelligence using tools like LinkedIn Sales Navigator, Apollo.io, and HubSpot.
• Track trigger events to enable timely and relevant outreach.

2. Outbound Campaign Execution

• Execute multi-channel outbound campaigns (email, LinkedIn, calls).
• Develop personalized messaging aligned to Philippines market dynamics.
• Continuously optimize outreach through A/B testing and insights.

3. Lead Generation & Qualification

• Initiate outbound conversations and engage senior stakeholders (CXOs, VPs, Directors).
• Identify customer needs and qualify opportunities using BANT/CHAMP frameworks.
• Schedule qualified meetings and generate pipeline for the sales team.

4. CRM & Pipeline Management

• Maintain accurate records in CRM tools such as Salesforce or HubSpot.
• Track and report key performance metrics (meetings, conversions, response rates).
• Ensure strong data hygiene and pipeline visibility.

5. Market Insights & Collaboration

• Share insights on market trends, buyer behavior, and competitor activity.
• Collaborate with sales and marketing teams to refine messaging and campaigns.

Qualifications & Experience

• 2–6 years of experience in B2B inside sales / BDR / SDR roles.
• Experience in the Philippines or broader SEA market preferred.
• Strong communication skills with neutral English and cultural awareness.
• Proven ability to craft compelling outreach messages and engage stakeholders.
• Hands-on experience with tools like Apollo.io, HubSpot, and LinkedIn Sales Navigator.
• Analytical mindset with the ability to track and improve campaign performance.
• Self-motivated, proactive, and target driven.

Preferred Skills

• Experience in IT Services, SaaS, or Technology sales.
• Understanding of enterprise solutions such as Cloud, APIs, AI, and Digital Transformation.
• Exposure to multi-country SEA sales environments.
• Experience in account expansion (upsell/cross-sell).