What You'll Do:
As a BDR for the Mid-Market CPG industry, you will play a pivotal role in Pipefy's Account-Based Marketing (ABM) and Go-To-Market (GTM) strategy. Your mission will be to generate and qualify high-quality opportunities for our sales team, with a strategic focus on how Pipefy can solve complex operational challenges for clients in this sector.
Your Core Responsibilities:
- Strategic and Proactive Prospecting: Engage consistently with both potential new accounts and existing customers, using a prescriptive approach to establish yourself as a trusted advisor within the CPG industry.
- Market Intelligence and Research: Conduct in-depth research on target accounts, identifying specific industry pain points and mapping out key stakeholders and decision-makers.
- Multi-Channel ABM Execution: Implement targeted campaigns for key accounts using a mix of channels, including social selling, cold calling, email, and event participation. You will also coordinate these efforts with the marketing team.
- GTM and Marketing Feedback Loop: Provide continuous market insights to help refine our messaging, product positioning, and overall GTM strategy for the CPG vertical.
- Cross-Functional Collaboration: Partner with Account Executives (AEs) and Customer Success Managers (CSMs) to strengthen Pipefy's presence in strategic accounts and help close deals.
- Building a Qualified Pipeline: Develop a robust pipeline of opportunities, ensuring leads are well-qualified and ready to move forward in their buying journey.
- Campaign Development: Collaborate with the Go-To-Market team to optimize growth campaigns, fine-tune our positioning, and identify product-market fit gaps specific to the CPG industry.
What We're Looking For:
- Curiosity and Drive: A proactive professional who is always experimenting with new approaches and finding creative ways to attract customers.
- Urgency and Results-Oriented Mindset: The ability to work efficiently and with a sense of urgency, ensuring your actions have a direct and measurable impact on the pipeline.
- Resilience and Persistence: Someone who sees no not as a dead end, but as an opportunity to learn and improve their strategy.
- Flawless Execution: You must excel at your day-to-day tasks, ensuring every interaction with a prospect is strategic and impactful.
- Quick Learner: You should be open to testing hypotheses, analyzing results, and sharing best practices with the team.
- Collaborative Spirit: A team player who is comfortable giving and receiving feedback to help everyone improve.
A Strong Plus if You Have:
- Proven experience in B2B sales, particularly within the tech or SaaS industry.
