The Business Development Manager develop and execute business growth, partnership, and customer engagement strategies with BPI Business units and subsidiaries to drive revenue generation, customer acquisition, program participation, and long-term customer value while supporting the Bank's strategic objectives.
Responsibilities
- Develop and implement business development strategies, partnership programs, and revenue- generating initiatives to expand the loyalty ecosystem and achieve growth targets.
- Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs.
- Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness.
- Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or any-related filed
- At least 5 years experience in Business Development, Sales, Marketing, Loyalty
- 3 years proven track record in Financial Services, CRM, Digital Marketing
- Knowledgeable in Customer loyalty and rewards programs
- Background in Business development principles and partnership management
- Experienced in Marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies
- Strong communication and presentation skills
- Collaborative team player, innovative, and proactive with high attention to detail