Business Analytics (ShopeePay)

Job Description:

• Manage marketing campaign initiatives including mechanics planning, budget optimization, user segment breakdown, testing and performance analysis
• Provide details plans for marketing campaigns or testing initiatives, aligning them with the overall business objectives
• Regularly review and analyze key commercial/marketing metrics to provide insights that guide decision-making for campaign improvement
• Conduct data-driven analysis to serve current business direction for ShopeePay, SeaMoney and related businesses
• Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders
• Provide actionable insights and recommendations that will be used to support or devise new marketing strategies
• Support other special projects as requested

• Bachelor or Master's degree in Marketing, Business, Economics, Data Analytics, or related field of study
• At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries
• Strong technical skills with experience in SQL is a must
• Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result
• Strong analytical and logical reasoning skills
• Excellent communication skills in both written and verbal format in Thai and English
• Reliable and good team player who enjoys a fast-paced and iterative environment