Overview
The Business Analyst (N) reports to the Senior Manager of Marketing Analytics. The primary responsibility of this role is to generate accurate and timely monthly reports to stakeholders, showcasing marketing performance and campaign results.
Responsibilities
- Identify and report business-related problems, issues and opportunities, and propose potential solutions.
- Work with team members and stakeholders to gather required data and insights.
- Design and document analysis plans, based upon technical and functional requirements.
- Document requirements to identify scope, objectives, and deliverables.
- Develop use cases, user stories, scenarios, and data warehouse models to support analysis.
- Serve as subject matter expert for applicable technical and functional areas.
- Work with management, process owners, and other key constituents to identify, assess, prioritize, and document requirements.
- Create and distribute marketing reports, including data visualization and summary insights.
- Collect and compile data from various sources while ensuring data accuracy and integrity.
- Develop and maintain reporting templates and dashboards.
- Help track key performance indicators (KPI's) :
- Identify trends and patterns in data
- Calculate metrics (e.g., engagement rates, conversion rates)
- Lead generation and quality.
- Perform data quality control and troubleshooting as needed.
Qualifications
- Bachelor's degree in business, management, or a related field
- 5+ years of experience in a business environment
- Ability to work on a night shift schedule
- Must be flexible in terms of work arrangement (Work from Home, Onsite or Hybrid)
Knowledge/Skills/Abilities
- Excellent analytical and problem-solving skills; ability to analyze situations and make sound decisions.
- Ability to assess and solve problems and recommend solutions.
- Strong verbal and written communication skills
- Working knowledge of a CRM platform (Salesforce.com) a plus
- Applicant must be proficient in using MS Excel
- Applicant must have hands-on experience with SQL coding
- Applicant must have experience with data visualization tools, PowerBI/Fabric preferred
Physical Demands and Working Conditions
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds.
