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Jollibee Group

Brand Operations Officer

3-5 Years
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  • Posted 12 hours ago
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Job Description

Title: Brand Operations Officer

Business Process Officer

Role

The role of the Business Process Officer is to ensure the consistent, disciplined, and high-quality execution of Marketing Excellence across the Strategy House pillars:

  • Product / Menu Excellence
  • Performance Excellence
  • Process Excellence

The role serves as the process steward and enabler for marketing-related workflowsensuring that teams, partners, and stakeholders operate with clarity, governance, speed, and excellence.

This Position Is Responsible For

  • Designing, managing, and improving marketing-related processes and sub-processes
  • Enabling commercial effectiveness through structured workflows, resource (budget) discipline, and development governance
  • Supporting people capability, engagement, and adoption of ways of working

Key Accountabilities

  • BUSINESS PROCESS MANAGEMENT (CORE ACCOUNTABILITY)
  • Process Design, Documentation & Governance
  • Own, maintain, and continuously improve Marketing Excellence processes and sub-processes, including but not limited to:
    • Concept-to-Post Launch (NPD)
    • Campaign-to-Review (IMC)
    • PB / ICC / PWG governance routines
    • Marketing Calendar-to-Forecast
    • Research and Development workflows
  • Translate ways of working into clear SOPs, flowcharts, checklists, templates, and trackers.
  • Ensure version control, documentation hygiene, and accessibility of all process materials.
  • Conduct periodic governance reviews to ensure adherence and identify gaps.
  • Process Alignment & Integration
  • Work closely with the cross-functional groups to align marketing processes with enterprise frameworks.
  • Integrate approved enterprise process improvements into Marketing Excellence workflows.
  • Coordinate with global or regional process POCs to ensure alignment of established processes with global and regional standards
  • COMMERCIAL ENABLEMENT
  • Resource & Budget Management Support
  • Support A&P planning, development-related budget tracking, and resource assumption documentation.
  • Maintain budget utilization logs (planned vs actuals) for campaigns, product development, and production activities.
  • Support Finance, Accounting, Audit and Procurement alignment through timely documentation, variance tracking, and accrual support.
  • Ensure budget discipline is embedded within campaign and development processes.
  • Development & Execution Enablement
  • Support end-to-end development workflows for NPD and IMC initiatives.
  • Manage process steps related to creative development, revision cycles, approvals, and hand-offs.
  • Ensure SLAs, governance gates, and timelines are followed by internal teams and external partners.
  • Enable smoother execution by reducing rework, ambiguity, and process bottlenecks.
  • PRODUCT / MENU EXCELLENCE ENABLEMENT
  • Manage NPD pipeline tracking, milestones, and governance documentation.
  • Consolidate and manage performance dashboards and reports (weekly, monthly, YTD).
  • Support sensory evaluation documentation and development learnings.
  • Ensure product briefs, success criteria, and post-launch reviews are complete and aligned.
  • Coordinate documentation and timelines with suppliers, culinary partners, and research agencies.
  • PERFORMANCE EXCELLENCE ENABLEMENT
  • Support insight generation and documentation for governance forums.
  • Ensure performance learnings are captured and integrated into future planning.
  • Maintain repositories for performance insights and post-implementation reviews.
  • PEOPLE DEVELOPMENT & ENGAGEMENT
  • Capability Enablement
  • Support onboarding of new team members on Marketing Excellence processes and governance.
  • Develop and maintain learning materials, playbooks, and reference guides for ways of working.
  • Support capability-building initiatives related to process discipline, governance, and execution excellence.
  • Engagement & Adoption
  • Act as a key enabler for process adoption by working closely with Brand, Culinary, Ops, Finance, agencies and all relevant groups
  • Facilitate alignment sessions, walkthroughs, and calibrations to drive understanding and compliance.
  • Promote a culture of discipline, accountability, and continuous improvement aligned with JFC values.
Qualifications

  • Bachelor's degree in Business, Marketing, Industrial Engineering, Management, or related field
  • 35 years experience in marketing operations, process management, project management, or commercial enablement
  • Experience working in cross-functional, matrixed organizations
  • Exposure to NPD, IMC, or commercial planning processes preferred

Jollibee Foods Corporation is the hiring entity for this requisition.

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Job ID: 144468105