The Brand Officer shall be responsible for the success of brands or products. He or she overall plans, develops and directs marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Officer focuses on developing a brand's profit and loss performance, image and positioning compared to competitors
KEY FUNCTION(S) :
- Analyzes how our brand is positioned in the market and crystalize targeted consumers insights.
- Takes brand ownership and provide the vision, mission, goals and strategies to match up to.
- Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
- Leads creative development and create motivating stimulus to get targeted population to take action.
- Establishes performance specifications, cost and price parameters, market applications and sales estimates.
- Measures and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Monitors market trends, research consumer markets and competitors activities to identify opportunities and key issues.
- Oversees marketing and advertising activities to ensure consistency with product line strategy
- Anticipates bottlenecks.
- Brainstorms new and innovative growth strategies.
- Aligns the organization around the brand's direction, choices and tactics.
- Assists with product development, pricing and new product launches as well as developing new business opportunities.
- Creates and manages promotional collateral to establish and maintain product branding
- Manages the budget for advertising and promotional items.
- Analysis of sales forecasts and relevant financials and reporting on product sales.
