The position is primarily responsible for the execution, management, coordination of all marketing programs of the brand/product handled, which includes advertising, promotions, direct marketing and special projects. This involves assisting the Brand Department Head in conceptualization, planning, implementation and evaluation of marketing programs. The position is tasked with ensuring that all marketing projects are implemented based on agreed upon standards or parameters. The position is also tasked to help build, maintain and protect the brand image as well as the corporate image and identity of the Company within and outside the organization. The position also co-works with the Trade Marketing Department to ensure project implementation is done within acceptable standards or parameters. The position is also tasked to monitor and consolidate projects, timelines and expenditures for entire Brand and submit report to Brand Department Head.
Responsibilities
- Provides inputs on possible marketing initiatives to meet the business strategy
- Provide cost benefit analysis of project expense over target project revenue
- Reviews and evaluates the effectiveness of the campaigns/past promotions and events by gathering statistical and financial data (e.g. income for the Company) for the period affected by the campaign
- Evaluates the effectiveness of past promotions in terms of the presentation
- Regularly evaluates results of promotional programs related to products and services, pricing, promotions, location and people mobilization
- Works with other members in data gathering activities, project coordination and implementation in fulfillment of projects assigned
- Works on special projects assigned by the Brand Department Head including advertising, direct marketing, promotions and events
- Screens sponsorship requests by outside parties for approval of the Marketing Division Head
- Visits sponsored events to ensure compliance with agreed terms (e.g. display of banners, mentioning of Company name before and/or after the event, distribution of promotion materials, quality of promo booths, floats, signages, etc.)
Qualifications
- Graduate of any Marketing, Communications or Business Related course
- At least three (3) years work experience in Marketing-related environment and Brand Supervisory position
- Knowledge of latest marketing trends, methods and best practices, and Basic Financial Marketing Analysis
- Intermediate knowledge of Marketing and Advertising techniques and best practices including but not limited to:
- Events management and promotions techniques and best practices
- Digital advertising and communication
- Creative production and development
- Below the line activities and activations
We proudly celebrate diversity. We are committed to promoting inclusion in our workplace. We consider all applicants for employment based on the qualification required for the role.
