Introduction
In this role, you'll take ownership of the execution of marketing campaigns and operational tasks for your assigned brands under ZALORA's Growth Categories. You'll gain hands-on experience in campaign management, coordination, and exposure to the full marketing process, making this a strong foundation for your career in Account Management.
Responsibilities:
ZALORA Advertising Platform
- Build relationships with brand partners and secure investments for the ZALORA Advertising Platform (ZAP) to improve their exposure and performance, while achieving advertising revenue targets.
- Support brand management under ZALORA's key emerging categories: Kids, Accessories, and Beauty.
- Create curated marketing plans that strategically optimize brand budgets, and present comprehensive findings through post-campaign reports, as well as quarterly and annual brand performance reviews.
- Support other cross-category initiatives under Apparel, Luxury, Sports, and Shoes.
- Liaise with the brand partners on other campaign and reporting needs.
- Assist in creating co-marketing deals with brands, finding other avenues to increase the brand awareness of both our partners and ZALORA.
Campaign Management & Internal Collaborations
- Run overall day-today operational campaign management, ensuring all brand campaigns are delivered effectively and on time and properly distributed across all marketing channels.
- Understand and utilize various analytics, reports, and platforms to analyze and optimize campaign performance.
- Communicate and collaborate with multiple teams across Commercial, Operations, Finance, and Customer Service/Experience, as well as Marketing channels (Performance Marketing, Onsite, CRM, Social Media, PR, Partnerships, SEO, etc.) to ensure effective multi-channel campaign execution.
Requirements:
- Bachelor's Degree in Marketing, Communications, Business or equivalent
- 1-3 years of relevant experience, preferably in campaign management, however fresh graduates may be considered for an entry-level position
- Impeccable communication, presentation, and interpersonal skills
- Good analytical and problem-solving skills with a creative flair
- Proficient in MS Excel and PowerPoint, as well as their Google counterparts
- Ability to multitask and meet deadlines while being meticulous and detail-oriented
- A desire to gain hands-on experience with online marketing and web development strategies
- A discerning eye for fashion and design
