Brand Marketing Manager

The Brand Marketing Manager is a key player in planning, developing, and executing marketing strategies to meet both brand and business objectives. He/she has a strong understanding of marketing principles with a passion for brand building. He/she will collaborate and manage multi-disciplinary teams while managing key customer touchpoints and channels to ensure brand consistency.

MAJOR ACCOUNTABILITIES

● Brand Strategy and Development

● Content Creation & Management

● Social Media & Digital Marketing

● PR and Partnerships

● Market Research

I. KEY COMPETENCIES CORE JOB RESPONSIBILITIES

Brand Strategy and Development

1. Leads the development and implementation of brand strategies and various marketing campaigns.

2. Develop brand awareness, consideration and conversion strategies across various channels (whether online or offline) in-line with the brand guidelines.

3. Monitor campaign performance, tracking key metrics and provide reports to optimize strategies and maximize efficiency (ROI)

4. Development and maintenance of brand books outlining Mary Grace's branding standards (visual identity, communication strategies, tone, etc.), ensuring consistency across all touchpoints.

Content Creation & Management

1. Develop, implement, and manage the brand's content and calendar

2. Manage the production of marketing materials across all channels

(online - social media, etc. and offline - print, etc.)

3. Collaborates with internal and external partners (Graphic Design Lead,

Marketing support team, and other third-party agencies) to ensure timely content production that is in-line with brand guidelines.

Digital Marketing

Online Channels Management

1. Manage social media channels and grow the brand's online community.

2. Plan and execute paid campaigns on different social media and digital channels.

3. Utilize digital marketing tools (FB Ads Manager, Google Ads) to execute campaigns and track performances.

PR and Partnerships

1. Build and maintain relationships with influencers, key opinion leaders.

2. Identify opportunities for brand collaborations and sponsorships.

3. Manage influencers and other public relations activities including

creation of press releases and influencer management.

Market Research

Competitive Review and Market Trends

1. Create regular competitive analysis reports on both existing and emerging competitors (price review, product review etc.)

2. Keep up-to-date to current consumer trends (whether product or service) to identify opportunities and threats.

II. QUALIFICATIONS

Education

• Graduate of Bachelor's Degree in Business, Marketing, Advertising, or any other related course.

Work Experience

• At least five (5) years work experience in Marketing or any similar role.
• An experience in the food and beverage, restaurant industry is not required but preferred.

Specialized Knowledge

• Knowledgeable in the basics of Facebook Ads Manager and Google Ads.
• Knowledgeable in the basics of Meta Business Suite.
• Adept in working within the Google Workspace.

Core Competencies

• Strong understanding of marketing principles, brand management and digital marketing.
• Experience in digital marketing and communications, branding and advertising.
• Knowledge in campaign planning, strategy and execution working with cross-functional teams.
• Experience in budget planning and management.
• Excellent interpersonal skills.
• Thorough knowledge of key social media platforms and analytics.