Brand Manager

3-5 Years

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Early Applicant

Job Description

Job Responsibilities

Develop and execute brand strategies aligned with company objectives and market trends
Manage overall brand performance, ensuring consistency across all marketing channels
Plan and implement marketing campaigns, promotions, and brand activations
Oversee retail execution, merchandising initiatives, and kiosk/franchise branding activities
Monitor and analyze market trends, competitor activities, and consumer insights using research tools such as Kantar, Nielsen, or NIQ
Handle social media platforms, digital campaigns, and online community engagement
Collaborate with sales, operations, creatives, and external agencies for campaign execution
Track marketing performance metrics and prepare reports and recommendations for management
Ensure proper implementation of brand guidelines across all materials and touchpoints
Explore innovative marketing strategies using AI tools and emerging digital platforms to strengthen brand presence and consumer engagement

Qualifications

Graduate of Marketing, Business Management, or any related field
With at least 35 years of experience in brand management, preferably in the FMCG or food industry
Experience in retail execution, brand activations, and kiosk/franchise development
Strong background in digital marketing and social media management
Knowledgeable in Kantar, Nielsen, or NIQ research tools
Social media savvy and familiar with AI tools and digital platforms
Excellent communication, presentation, and project management skills
Creative, strategic, and results-driven
Proficient in Microsoft Office and marketing analytics tools