Brand Manager

AT A GLANCE

The Brand Manager is responsible for leading the development and execution of strategic brand initiatives, campaigns, and product launches. This role ensures that there is a consistent and high-impact brand experience across all touchpoints by translating consumer insights and business objectives into clear brand direction.

YOUR OVERALL MISSION & DAY-TO-DAY

Strategic Planning & Execution

• Define and execute the overall brand strategy, aligning initiatives with business goals, consumer insights, and market opportunities.
• Lead the management and alignment of brand campaigns, product launches, and priorities.
• Analyze brand performance, campaign results, and consumer insights to identify opportunities and areas for improvement.
• Collaborate with cross-functional teams to monitor consumer insights, performance and develop opportunities for innovation and improvement
• Lead special projects focused on brand awareness, loyalty, and community building
• Monitor and analyze project results, sharing best practices with the team.

Campaign Development

• Lead the planning and execution of integrated marketing campaigns across all channels.
• Manage budgets for the Creative and Marketing teams, aligning them with brand priorities and sales forecasts.
• Set clear campaign objectives, timelines, and success metrics, ensuring strong execution across teams.
• Lead collaborations with external partners while ensuring alignment with company brand priorities and identity.
• Oversee the timely development of all creative assets, working closely with Project Managers.
• Lead the development of job orders and provide team briefings for specific projects aligned with launches
• Evaluate campaign performance and apply insights to optimization of future campaigns

Product Strategy

• Partner with Product Development teams to shape product and service launches based on customer feedback and market trends.
• Own the brand product calendar, ensuring timely and impactful product launches
• Provide strategic direction on product innovation and improvements to strengthen brand positioning
• Coordinate with merchandising and supply chain teams to ensure seamless and on-time launches

Project and Team Management

• Oversee the execution of brand-led projects, ensuring deadlines are met, and work is executed accurately and efficiently.
• Lead and mentor Brand Associates, providing clear direction, feedback, and support on all deliverables.
• Collaborate with other departments to align efforts related to both long-term and short-term business objectives.
• Establish efficient workflows and ways of working to improve team productivity and collaboration
• Align cross-functional teams to ensure both short-term execution and long-term strategic goals are achieved

YOUR TALENT

• Bachelor of Science in Marketing, Advertising, Business Management, or related field
• 3-7 years of work experience in brand, merchandising or creative roles
• Ability to direct and lead team to execute with exceptional attention to detail
• Excellent strategic, analytical, and problem-solving skills required
• Proficient knowledge in Microsoft Office and similar tools required
• Passion for the brand and a good understanding of the eyewear, flask, and coffee market.