Brand Manager

With more than six decades of heritage, Rebisco continues to lead in the Biscuit category and the Philippine snack food industry, while expanding into meals, food solutions, and new markets worldwide.

Starting out with the desire to make delicious snacks that every Filipino family can afford, we've continued to build our delightful future – staying true to our promise of providing well-loved products and sharing moments of delight across the nation through our impactful work in Education, Hunger and Wellness, Sports, the Arts and Entertainment.

Working at Rebisco is just as delightful as the delicious products we offer the world. We are searching for talented and innovative people to join us with the passion to learn, grow their career with purpose, and create a difference together as one team.

Role Overview:

Primary Function: We're looking for a Brand Manager (B2C) to develop, execute, and evaluate marketing activities for assigned brands. In this role, you will plan, execute, and evaluate marketing based on agreed strategies for multiple brands or the product segment. You will also manage the execution of marketing plans for the assigned product portfolio, including new products and SKU launches.

As a Brand Manager, you will have the opportunity to make an impact through brand planning and execution. Your role will include the development of the brand plan and strategic plan for assigned consumer brands, defining brand direction, positioning, and growth strategies across relevant B2C segments. The position involves co-developing annual marketing programs with Sales and category teams derived from consumer category strategies, aligning activation with shopper behavior and retail opportunities.

Job Qualifications:

• Bachelor's degree in Marketing, Business Administration, or equivalent
• At least 4-6 years of progressive Brand Management experience in the Fast-Moving Consumer Goods (FMCG) industry or a related industry
• Working background in Business Development, Customer Management, and Project Management
• Intermediate skills in Marketing Data and Information Analysis, Market Potential Analysis, and Forecasting and Trending
• Working background in Fieldwork Implementation, Brand Planning, Brand Communication Research, Brand Performance Analysis, and Marketing Communication
• Willing to be based in Ortigas

Why Join Us

Rebisco's strong position in the Fast-Moving Consumer Goods industry and steady expansion mean more room for you to learn, grow, and make a delightful difference. We offer opportunities for career advancement and personal growth, including:

• Performance and development planning
• Skills and leadership training
• Wellness programs
• A collaborative culture where you can make a positive impact