Ensure effective implementation of Brand Strategies and Campaigns who is customer focused, results-driven and thrives in managing complexity through strategic collaboration with different stakeholders
TEAM MANAGEMENT
- Weekly team alignment and daily checking of team work plans.
- Identify and aligns with the Brand team what products to highlight in social media assets
- Check and provide revisions to improve artworks and make sure they are within specification
BRAND STRATEGY
- Develop strategies and drive category plans to enhance market relevance and improve market share
- Create demand through innovative product launches and drive commercial strategies
- Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
- Achieve financial KPIs including sales, margin and compliance with regulatory affairs
SALES & OPERATIONS
- Achieves Sales Target and develop campaign to hit their targets
- Create and update Estimated Date of Execution monthly
- Coordination with interfacing departments
- Address product concern from customer and account
BRAND MARKETING EXECUTION
- Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.
CATEGORY, PRODUCT AND INVENTORY MANAGEMENT
- Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
- Monitor product movement and implement marketing programs during the 3-month incubation period
- Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry
