Brand Manager (Ice Cream)

Market Analysis

* Proactively understand customer needs and pursue new brand awareness and marketing opportunities.

*Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.

* Analyze market trends and behavior of competitors and consumers.

* Anticipate and remain up-to-date with developing market trends, industry trends to maintain resonance with its customers.

Target Market Identification

* Identify the bullseye target market based on analysis of the brand and products.

* Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.

* Analyze the competitor's target market vis--vis the brand's target market.

Strategy Development

* Define brand strategy and roadmap based on market analysis and target market identification.

* Identify the brand's positioning, ensuring its competitive advantage among its competitors and the industry.

* Analyze the appropriate media mix strategy of the brand, ensuring resonance and usage of the target market.

* Define and manage the brand communication strategy using a variety of media.

* Evaluate the appropriate strategy based on the identification of 4Ps (Product, Price, Place, Promotion).

Branding and Communication Management

* Responsible for planning and execution of the brand strategy, guidelines, promotional activities, and marketing campaigns, to establish and maintain product branding.

* Maintain brand integrity, compliance, and raise brand awareness.

* Own the development and messaging of the brand narrative.

* Translate brand elements into plans and go-to-market strategies.

* Measure and report performance of all marketing campaigns, and assess ROI / KPIs.

* Collect, interpret, and review brand development information.

Leadership

* Providing guidance and leadership to the brand team.

* Lead marketing team members through campaigns.

Reports Submission

Weekly Work Plan weekly

Competitive Landscape monthly

* Accomplishment Report - as needed

* Post Evaluation Report for campaigns - as needed

Additional Administrative Functions

* Assist in other fields that may require it from time to time.

* Report to management and stakeholders, and provide advice regarding future brand activities and plans.

* Reviewing, monitoring, and managing campaign budgets.

* Establish and develop relations with other department heads, clients, customers, auditors, government, media, and external partners.