Brand Manager

Company Description

Great Image Corporation is the country's leading provider of professional creative photographic and digital imaging services, with over 100 stores nationwide and more than four decades of industry experience.

Job Description

The Brand Manager is responsible for developing, implementing, and strategy for his/her

assigned brand, to strengthen market position, increase brand equity, and drive business

growth. The role oversees brand identity, customer experience, marketing campaigns,

market research, partnerships, and communications to ensure a consistent and compelling

brand presence across all customer touchpoints (Traditional and Digital).

Key Responsibilities:

• Develop and execute long-term brand strategies aligned with business objectives.
• Lead campaign creation, consumer promotions, and brand architecture initiatives.
• Ensure consistency of brand messaging, visual identity, and customer experience.
• Plan and manage integrated marketing campaigns across digital and traditional channels.
• Monitor market trends, customer behavior, and competitor activities.
• Manage agency, supplier, and media relationships.
• Collaborate with Sales, Operations, and Creative teams.
• Measure campaign effectiveness and marketing ROI.
• Develop customer loyalty and retention initiatives.
• Prepare marketing plans, budgets, and performance reports.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• A master's degree or relevant professional certification is an advantage.
• At least 5 years of progressive experience in brand management, retail marketing, or marketing communications, with a minimum of 2 years in a supervisory or managerial role.
• Proven experience in the retail, service, hospitality, or consumer-facing industry.
• Experience managing multi-branch or nationwide retail operations is highly preferred.
• Experience in the photography, imaging, lifestyle, or creative services industry is an advantage.