Job Summary:
You will play a pivotal role in driving the growth, market share, profitability, and overall performance of Getz Pharma's assigned brands through strategic marketing leadership and cross-functional collaboration.
You will also be the driving force behind the development and execution of impactful marketing plans and brand strategies leading the creation of promotional and communication materials, analyzing market trends and business opportunities, and strengthening brand presence across the healthcare landscape. You will champion product support initiatives while training and coaching the field force in product knowledge, customer engagement, and effective selling skills during cycle meetings
.
Job Responsibilitie
s:Be a Strategic Leader Driving Brand Growth and Market Excellen
- ceLead and define the strategic direction for assigned brands, ensuring alignment with overall commercial objectives and long-term business prioritie
- s.Drive sustainable growth through the development of product vision, product positioning, marketing strategies, and lifecycle management plan
- s.Identify business opportunities through market analysis, competitive intelligence, customer insights, and demand forecastin
- g.Develop and execute strategic brand plans that strengthen market share, brand equity, and profitability across the healthcare landscap
- e.Partner closely with HOM/MM/GPM and cross-functional teams to develop product roadmaps and business plans that support organizational growth objective
s.
Lead and Execute High-Impact Marketing and Brand Strateg
- iesDevelop, implement, and monitor integrated marketing, communication, and promotional programs to drive brand performance and customer engageme
- nt.Ensure all brand strategies and promotional activities are executed effectively within approved budgets and resource allocatio
- ns.Analyze market dynamics, customer behavior, and competitive trends to optimize brand performance and identify new growth opportuniti
- es.Drive successful and timely execution of new product launches, ensuring alignment across all commercial functio
- ns.Monitor business performance, sales trends, and external market conditions to ensure achievement of brand objectives and commercial targe
- ts.Lead sales and inventory forecasting activities to support business continuity and operational efficien
cy.
Build Strong Partnerships Across Commercial and Healthcare Stakehol
- dersDevelop strong collaborative relationships across Sales, Marketing, Medical Affairs, Digital, and other cross-functional teams to successfully execute brand initiatives and strategic proje
- cts.Partner closely with the Sales team to gather field insights, strengthen customer engagement strategies, and support effective promotional execut
- ion.Translate strategic priorities, product goals, and brand direction into clear communication across the organization to ensure alignment and execution excelle
- nce.Build and maintain mutually beneficial relationships with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), Medical Societies, and Advocacy Groups to strengthen brand credibility and market prese
- nce.Collaborate with Medical Affairs in driving high-level scientific engagement initiatives such as advisory board meetings and educational activit
- ies.Work closely with Digital teams and external agencies to develop impactful creative campaigns and communication materi
als.
Drive Operational Excellence and Field Effectiv
- enessEnsure the Sales team is equipped with timely product resources, tools, and support needed to execute effectively in the f
- ield.Support capability building by training and coaching Sales teams on product knowledge, positioning, customer engagement, and selling excell
- ence.Monitor execution effectiveness of marketing initiatives and implement improvements to maximize commercial im
- pact.Ensure alignment between commercial activities, supply planning, and inventory management to support uninterrupted business operations and product availabi
lity.
Ensure Compliance and Ethical Business Pra
- cticesMaintain and uphold Getz Pharma's Code of Conduct and ethical business standards across all activities and engage
- ments.Ensure strict compliance with Department of Health (DOH), Food and Drug Administration (FDA), and internal regulatory guidelines related to product promotion and communica
- tions.Ensure all marketing, promotional, and engagement activities are aligned with company policies and industry regula
tions.
Collaborate Cross-Functionally to Deliver Business
- ImpactPartner with Commercial, Medical, Regulatory, Finance, Supply Chain, and other key stakeholders to ensure seamless execution of strategic initi
- atives.Drive alignment across internal teams to strengthen execution excellence, accelerate growth opportunities, and deliver sustainable business r
- esults.Perform other job-related duties and responsibilities that may be assigned from time to time in support of organizational prio
rities.
Key Requi
- rements:Bachelor's Degree in Business, Marketing, Pharmaceutical Sciences, or a relate
- d field.Minimum of 3-5 years of progressive experience in Marketing, Brand/Product Management, preferably within the ethical/pharmaceutical or FMCG i
- ndustry.Proven experience in developing and executing brand strategies, marketing plans, and product lifecycle management init
- iatives.Track record in defending and growing established
- brands.Strong exposure to handling promotional campaigns, product launches, and cross-functional commercial p
- rojects.Must be familiar with financial modeling and be able to understand, interpret and draw actions based on P&L, ROI and payback period calcu
- lations.High level of ownership, integrity, and commitment to delivering results in a compliant and ethical
manner.
