Brand Manager

About This Role

Lead Anker's brand presence in the Philippines — Southeast Asia's fastest-growing consumer market. You'll define the local brand strategy, craft campaigns that resonate with Filipino consumers, and build Anker's brand mindshare from the ground up.

What You'll Do

• Develop and execute localized brand strategies for the Philippines market
• Lead integrated campaigns across digital, social, retail, PR, and events
• Own brand health metrics — awareness, NPS, consumer sentiment
• Manage local creative, media, KOL, and PR agency relationships
• Execute content marketing and social media across Facebook, Instagram, TikTok, Shopee/Lazada
• Collaborate with product, sales, and e-commerce teams
• Identify local partnership and influencer collaboration opportunitie

What We're Looking For

• 5+ years of brand management (consumer electronics, FMCG, or lifestyle
• Proven brand campaigns in the Philippine market
• Strong understanding of the Philippine digital landscape (Meta, TikTok, Shopee/Lazada
• English fluency required; Mandarin is a plus
• Valid work authorization in the Philippines