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Brand Manager

Angkas
4-6 Years
Philippines
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

  • 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments
  • Brand Equity Building: Develop and safeguard Angkas brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers
  • Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams
  • Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates
  • Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial
  • Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking
  • Team Management: Manage and mentor junior brand associates and/or cross-functional

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or related field
  • 4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar)
  • Proven experience in brand strategy development, media planning, and budget management
  • Solid background in social media strategy, influencer partnerships, and community management
  • Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations
  • Strong analytical mindset — able to interpret data and translate into actionable brand strategies
  • Excellent stakeholder management and cross-functional leadership skills
  • Team management experience required (at least 1-2 direct reports previously managed)
  • Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment

Nice to Have

  • Previous experience working with or within tech platforms, transportation, or service apps
  • Strong interest in mobility, commuter solutions, and community building
  • Familiarity with CRM platforms and performance marketing tools

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Job ID: 147284221

Last Updated: 29-08-2026 09:47:02 AM
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