Brand Manager - Advertising Agency

• Drive client's revenue based on approved sales marketing strategies.
• Analyze brand positioning, competitors, and consumer insights to establish effective positioning and identify target audiences.
• Develop marketing plans with clear objectives across channels and segments.
• Gather market insights to create strategies that meet business objectives and maintain brand identity.
• Lead creative development to motivate target audiences to take action.
• Assess the effectiveness of current marketing initiatives and report on impact.
• Present ideas and deliverables to internal and external teams; communicate marketing strategies, programs, and budgets to management.
• Collaborate with cross-functional teams to uncover insights and implement branding strategies.
• Manage the conception, budgeting, development, and implementation of marketing plans to enhance corporate branding.
• Conduct analytics reporting across platforms, extracting insights for future campaigns and go-to-market strategies.
• Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
• Identify revenue opportunities within the client base and drive consistent growth.
• Manage content and updates for customer touchpoints, establish budgets, and support sales.
• Develop a B2B marketing strategy targeting channel partners.
• Serve as the link between sales, distribution, and marketing, identifying opportunities useful to all partners.
• Work with logistics to ensure sufficient product availability and support channel partners with communications materials.
• Monitor and assess each channel's performance, addressing competitive threats and supporting growth.
• Attend trade shows and promotional events to promote partner programs.
• Create reports to forecast future performance and develop intermediary marketing collateral.
• Address issues raised by channel partners and take corrective actions where necessary.

Qualifications:

• Bachelor's Degree in Marketing, Business, Management, or any related field
• With a minimum of five (5) years work experience in the related field
• must be able to create a branding and brand bible from the scratch
• With experience in gaming, food and beverages, and real estate
• Work experience in a marketing and/or ad agency is an advantage
• Experience using marketing-related tools for planning, execution, and monitoring
• Wide range of marketing knowledge from traditional marketing, digital marketing, and search engine marketing
• A lead generation database is an advantage
• Other foreign language proficiency is an advantage
• Proficiency in online marketing and social media strategy
• Willing to work on weekends