B2B Services Marketing Manager

Natural Elements Painting & Repair (NEPR)

B2B Services Marketing Manager

Location: Remote (Must be available to work 8 AM - 5 PM Eastern Standard Time)

Compensation: $8 to $12 per hour (Based on experience)

Type: Part-Time (20 hours per week with the possibility to expand hours)

Lead Marketing with Strategy, Ownership, and Results

Since 2006, Natural Elements Painting & Repair (NEPR) has been providing top-tier commercial and residential painting, repair, and waterproofing services in North Central Florida. We are known for being trusted advisors--helping clients protect their buildings, solve problems, and maintain their spaces to the highest standards.

Now, we're ready to elevate our marketing efforts and we're looking for a Marketing Manager who can take full ownership of our marketing engine--from strategic direction to execution.

This is not just a content posting role. The Marketing Manager will help us clarify our messaging, sharpen our positioning, generate qualified leads, and establish a consistent, professional brand presence across all channels with an emphasis on targeting commercial audiences.

If you love both big-picture strategy and hands-on execution, this role is for you.

Our Core Values

• Service - We act as trusted advisors, solving problems and delivering quality.
• Respect - We treat everyone professionally; no tolerance for disrespectful behavior.
• Learning - We pursue continual growth and improvement.
• Extreme Ownership - We take responsibility, communicate honestly, and follow through.
• Health - We prioritize mental, physical, and financial well-being.
  
  

To thrive at NEPR, you must genuinely align with and live out these values.

Your Mission

• Build and manage an end-to-end marketing system that supports steady commercial client growth while strengthening NEPR's authority and brand trust.
• Work directly with the Owner to advise on strategy and execute across multiple channels.
• Lead the marketing team and manage marketing communications.
  
  

Key Responsibilities

• Strategy & Planning
• Develop and refine overall marketing strategy, particularly for commercial segments.
• Advise leadership on brand positioning, messaging, and campaign direction.
• Identify target audiences and optimize messaging for each.
• Build quarterly marketing roadmaps and measurable KPIs.
• Track performance and adjust strategies based on results.
• Conduct quarterly and annual reviews to assess progress against KPIs, ensuring alignment with our marketing tactical plan, and recommend improvements.
• Support the management of marketing projects through Pipedrive (CRM system) and help plan, direct, and support the implementation of marketing campaigns.
• Lead Generation & Growth
• Develop and execute outbound business development campaigns (new business, expansion revenue, repeat business) in partnership with the sales team.
• Optimize outreach cadences, emails, landing pages, and pipedrive workflows to maximize conversion.
• Build and maintain contact lists for targeted campaigns to prospects and previous customers.
• Coordinate execution and follow-up for events, including third-party (e.g., local tradeshows) and NEPR-hosted (e.g., office luncheons).
• Improve local SEO presence.
• Analyze cost per lead and ROI across channels.
• Content & Copywriting
• Develop content to support business development activities, including emails, call scripts, sales collateral, and presentations.
• Write website copy improvements, landing pages, and blogs.
• Develop vertical-specific messaging, copy, and offers that resonate with targeted commercial audiences.
• Oversee and help grow social media presence, ensuring the content is educational and authority driven.
• Brand & Systems
• Ensure brand consistency across all platforms and improve documented marketing processes.
• Coordinate with sales/production to align messaging with the actual client experience.
• Refine the customer journey from first contact to repeat client and assist in organizing opportunities in Pipedrive.
• Manage tracking and reporting in Pipedrive to measure the effectiveness of marketing and business development campaigns.
  
  

Key Performance Indicators

Execution-Oriented

• Number of multi-touch outbound campaigns launched per quarter.
• Percentage of key accounts receiving quarterly outreach.
• Number of previous commercial customers receiving proactive marketing support before bid season or repaint cycles.
  
  

Results-Oriented

• Number of meetings and estimate requests influenced by marketing/business development campaigns.
• Value of estimate requests/proposals generated influenced by marketing/business development campaigns.
• Value of marketing-influenced sales.
  
  

Qualifications

• Proven experience managing end-to-end marketing for a service-based business, with an emphasis on targeting commercial audiences (e.g., businesses, educational institutions, government).
• Experience setting up, managing, and utilizing Pipedrive (online CRM).
• Strong copywriting skills (website, email, ads).
• Experience with digital ads and campaign management.
• Understanding of SEO and local marketing strategies.
• Comfortable analyzing data and adjusting campaigns based on performance.
• Highly organized and self-directed with strong communication skills (both written and verbal).
• Must align with NEPR's values: Service, Respect, Learning, Extreme Ownership, Health.
• If based in the Philippines, the VA must have the highest-level English speaking score available (e.g., a certification or standard for English proficiency).
• Must be able to work Eastern Standard Time (EST) hours.
• Must have reliable internet/computer access for regular Zoom meetings, phone calls, and accessing our online systems.
  
  

What Sets You Apart

• Strategic Thinker: You understand the why behind each campaign and strategy.
• Extreme Ownership: You take full responsibility for your tasks and proactively solve problems.
• Analytical + Creative: You balance performance metrics with compelling messaging.
• Proactive Communicator: You bring ideas to the table, not just updates.
• Builder Mentality: You enjoy creating systems from scratch and optimizing them.
  
  

Compensation & Growth

• $8 to $12 per hour (based on experience and skill level).
• Flexible schedule with clear deliverables.
• Opportunity to grow into a long-term strategic leadership role.
• Work directly with company leadership and shape the future of the brand.
  
  

Why This Role Matters

Marketing drives the health of the entire company. When messaging is clear, leads are qualified, and campaigns are aligned with our values, everything downstream improves: sales, production, client satisfaction, and long-term growth.

You won't just be posting content. You'll be building the marketing engine that fuels the next chapter of NEPR.

Why You'll Love Working Here

• Leadership that values initiative and improvement.
• Clear expectations with room for creativity.
• A company that genuinely lives its core values.
• Real opportunity to shape strategy and make a measurable impact.
  
  

Equal Opportunity Employer

Natural Elements Painting & Repair (NEPR) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information, military status, or any other protected characteristic under federal, state, or local law. We provide reasonable accommodations for applicants and employees as required by law.