Build World-Class Teams, Build a World-Class Career
We are Emapta, a global outsourcing company redefining how modern teams are built. We connect top-tier professionals with leading international businesses, creating dedicated teams that operate as true extensions of onshore operations. As a Certified B Corporation, we lead with integrity, transparency, and purpose-using business as a force for good. We empower careers through ethical employment, premium benefits, strong data security standards, and long-term growth opportunities in a culture built on trust, excellence, and meaningful impact.
About the Role
As a B2B Demand Generation and Digital Marketing Manager, you will design and execute revenue-focused marketing strategies that directly influence pipeline performance and enterprise growth. Your work strengthens market positioning, aligns marketing with sales, and builds scalable systems for long-term success. Build a lasting global career with Emapta, where top 1% marketing leaders deliver measurable impact in a premium, people-first environment built for excellence.
Job Snapshot
Employment Type: Full-time
Shift: Night Shift / Mid shift, Weekends Off
Work Setup: Work from Home
Full Benefits
- Competitive Salary Package
- Permanent work from home arrangement
- HMO coverage with free dependent upon regularization
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
Qualifications
- 5+ years of B2B digital marketing experience with a focus on demand generation and ABM
- Proven experience planning and executing multi-channel digital campaigns
- Strong working knowledge of Google Ads and LinkedIn Ads
- Strong understanding of ABM strategies and audience development
- Advanced proficiency in HubSpot, including workflows, lifecycle stages, reporting, and attribution
- Strong analytical skills with the ability to interpret data and translate insights into action
- Experience collaborating with cross-functional teams and managing complex projects
- Ability to work independently while aligning closely with marketing leadership
- Experience in B2Bservices, SaaS, or enterprise-focused marketing environments preferred
- Familiarity with intent data, enrichment tools, or ABM platforms preferred
- Strong organizational and documentation skills preferred
- Experience supporting mid-market or enterprise sales motions preferred
Responsibilities
Demand Generation and ABM Strategy
- Develop and execute integrated demand generation and ABM strategies aligned with company growth objectives
- Lead campaign planning from concept to launch, including account strategy, audience strategy, channel mix, sequencing, messaging, and campaign structure
- Identify testing, innovation, and optimization opportunities to improve lead quality, pipeline contribution, and engagement with high-value accounts
Digital Campaign Planning and Coordination
- Own the planning and orchestration of digital marketing initiatives across PPC, paid social, website, SEO, and ABM efforts
- Align with channel specialists on priorities, timelines, and execution requirements
- Coordinate cross-functional collaboration with content, design, web, and operations teams
- Ensure campaigns are properly documented, clearly communicated, and executed according to plan
Platform and Tool Enablement
- Maintain active involvement across Google, Microsoft Bing, LinkedIn, HubSpot, Factors.AI, and Apollo
- Support audience development, insight generation, and campaign configuration
- Evaluate and enhance platform utilization to maximize effectiveness and return on investment
HubSpot, Reporting, and Analytics
- Build and maintain end-to-end marketing reporting frameworks to track campaign performance, funnel progression, and attribution
- Create dashboards and reports that provide executive-level insights and detailed performance analysis
- Use data insights to recommend strategic adjustments, budget allocation, and campaign prioritization
- Develop workflows and automations within HubSpot to support campaign execution and lead management
- Partner with Sales Operations to align marketing activities, data accuracy, and revenue outcomes
Performance and Budget Management
- Support budget planning, pacing, and optimization across demand generation initiatives
- Recommend and implement testing strategies, budget reallocations, and performance improvements
- Communicate results, insights, and recommendations to marketing leadership
What Success Looks Like
- Execute campaigns with clarity, consistency, and efficiency
- Coordinate demand generation and ABM initiatives across teams using data-driven insights
- Deliver reporting that enhances visibility and supports informed decision-making
- Generate higher-quality leads and sustainable pipeline growth through digital initiatives
- Establish scalable processes, documentation, and workflows as the business grows
Who Are We
Join Emapta, recognized as one of HR Asia's Best Companies to Work For in Asia 2025. With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases Filipino excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach, CEO
#EmaptaEra
