Asst. Director, Brand and Marketing

The Assistant Director, Brand & Marketing is responsible for supporting and executing brand and marketing strategies that drive brand awareness, guest engagement, and revenue growth. The role oversees marketing campaigns, digital initiatives, public relations, partnerships, and brand compliance while ensuring alignment with the company's business objectives and brand standards.

Key Responsibilities:

• Develop and implement integrated marketing and branding strategies to support business goals.
• Manage digital marketing initiatives, including social media, website content, email marketing, and online advertising.
• Lead the creation of marketing materials, promotional campaigns, and brand communications.
• Build and maintain relationships with media partners, agencies, influencers, and key stakeholders.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities.
• Oversee brand standards and ensure consistency across all marketing touchpoints.
• Analyze campaign performance and provide recommendations to improve effectiveness and ROI.
• Support the planning and execution of events, partnerships, and promotional activities.

Qualifications: