Associate Product Manager

About the Company

Hello Group (NASDAQ: MOMO) is a global social technology company behind platforms including Momo, tantan, happn, Soulchill and Coffee Meets Bagel Worldwide, helping millions of people build meaningful connections everywhere. Our Singapore Regional Headquarters, Hello Planet Pte Ltd, supports a team of approximately 50 people and coordinates hiring across several APAC markets.

Tantan is seeking a data-driven Associate Product Manager with hands-on expertise to drive our global user retention, engagement, and lifecycle monetization products.

About the Role

In this role, you will manage lifecycle products, including owning end-to-end user lifecycle touchpoints, spanning user onboarding, active retention, VIP subscription conversions, and win-back flows, leveraging real-time behavior tracking and granular audience segmentation.

The job requires documenting and suggesting new technical events and notification pipelines, testing new product notifications, and increasing both revenue and retention of users.

Hybrid working: 3 days in office, 2 days from home

Office Location: VisionCrest Orchard

Key Responsibilities

Lifecycle Automation

• Design, build, and optimize automated multi-step customer journeys using the appointed CRM systems.
• Plan, design, build, measure and iterate on automated notifications products, including push, in-app messaging, App Inbox notifications, native webhooks, SMS, and email.
• Map and refine user lifecycle stages from onboarding, swiping, matching and final conversion of the monetisation strategy.
• Define and implement technical data events into the push notifications pipeline.

Segmentation & Personalization Strategy

• Utilize CRM systems live event streams and behavioral tracking to plan dynamic user cohorts (e.g., high-activity non-payers, dropped-off chatterboxes, dormant VIPs, location/language specific cohorts).
• Leverage RFM (Recency, Frequency, Monetary) modeling, behavioral triggers, and psychographic segmentation to personalize push copy, timing, and offers.
• Personalize messaging based on dating intent, profile completeness, swipe frequency, and regional cultural preferences.

VIP Monetization & Conversion Optimization

• Collaborate with Product and Marketing teams to build targeted upsell campaigns for VIP subscriptions, profile boosts, super likes, and in-app coin packages.
• Execute triggered campaigns targeting high-intent behavior (e.g., user runs out of daily likes or views blurred profile likes).

A/B Testing & Data Analytics

• Continuously run A/B and multivariate tests on message copy, delivery timing, visual creative, rich media, and deeply linked landing screens.
• Monitor critical lifecycle KPIs: Push Delivery & Open Rates, CTR, D1/D7/D30 Retention Rates, Conversion to Paid/VIP, Churn Rate, and LTV.
• Build custom dashboards in CRM system and Looker/Tableau to present campaign performance insights to growth leadership.

Qualifications

• Experience: 0-4 years of dedicated mobile product experience in high-velocity B2C mobile apps (Dating, Social Discovery, Gaming, or Mobile Entertainment preferred).
• Domain Familiarity: Experience with CRM systems like Clevertap, Braze is a bonus (Journey Builder, Real-time Segmentation, In-App Message Customization, Webhooks, API integrations).
• Mobile Ecosystem Knowledge: Understanding of iOS & Android push permission environments, APNs/FCM delivery mechanics, deep-linking schema, and attribution logic.
• Analytical Mindset: Comfortable working with event parameters, conversion funnels, cohort analysis, and standard user metrics (DAU/MAU, ARPU, Churn, LTV). Basic SQL knowledge is a major plus.
• Technical-Inclined: Able to learn or know about technical events and triggers from the backend to our CRM partner, leading to pushes being sent.
• A/B Testing Discipline: Proven track record of designing structured growth experiments that measurably increased retention or revenue.
• Communication: Strong English communication skills (written & verbal); fluency in Mandarin or additional Asian languages is a strong plus given our target audience demographics.

Preferred Qualifications

• 0-4 years of product management work experience.

What We Offer

• Competitive compensation package with bonus incentives.
• High impact role shaping engagement strategies for tens of millions of global users.
• Collaborative, multicultural tech environment in the heart of Singapore's global hub.