Assistant Brand Marketing Manager

About the Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and reviews the overall effectiveness during and post implementation, and recommends improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjusts the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
• Manages brand budget with direct coordination with Finance
• Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

To succeed and grow in this role, you will be required to meet the following qualifications:

• Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
• At least two (2) years experience in brand management

About FELCO

Firefly Electric and Lighting Corporation (FELCO) is the leading lighting, electrical, and power solutions company in the Philippines and the owner of the powerhouse brands Firefly Lighting, Ecolum, and Royu Electrical. Since its inception in 2001, the company has expanded its product portfolio to include the distribution and sale of well-known international brands Chint, Schneider Electric, and Dulux paints.