Amazon PPC Specialist

Amazon PPC Specialist

Job type: Full-time

Work Hours: Monday to Friday, 7:00 AM - 4:00 PM PST, with a 1-hour break

Job Overview:

We are seeking an experienced Amazon PPC Specialist to oversee and grow our presence across Amazon's global marketplaces. This role requires hands-on experience managing Amazon Seller Central accounts, driving sales growth, and optimizing operations across multiple regions. The ideal candidate is analytical, detail-oriented, and has a proven track record of successfully navigating international e-commerce environments.

The ideal candidate should also have strong hands-on experience with Amazon PPC, keyword research, data analysis, and SEO-focused product listing optimization, with the ability to independently analyze data, identify opportunities, and make actionable recommendations to improve campaign performance and increase sales.

Key Responsibilities:

• Manage day-to-day operations of Amazon accounts across international marketplaces (e.g., US, UK, Germany, Japan, Canada, etc.)
• Develop and execute strategies to increase sales, improve conversion rates, and enhance product visibility internationally
• Optimize product listings for SEO, content, and localized messaging in different markets
• Create and optimize Amazon product listings with a focus on SEO, keyword targeting, content, and conversion
• Monitor inventory levels, forecast demand, and coordinate with supply chain and fulfillment partners
• Analyze sales performance, customer reviews, and competitor activity to inform strategy
• Implement Amazon advertising campaigns (Sponsored Products, Sponsored Brands, etc.) to maximize ROI
• Independently analyze Amazon PPC performance and identify opportunities to improve campaign performance and increase purchases
• Pull and analyze PPC reports and relevant Amazon data to evaluate campaign and keyword performance
• Use multiple data points, beyond search volume alone, to identify high-potential keywords and opportunities for growth
• Conduct keyword research and recommend relevant keywords to target, including appropriate PPC match types and bid strategies
• Identify search terms and keywords that may be appropriate for negative keyword targeting
• Utilize Amazon Seller Central Brand Analytics, Helium10, and other relevant Amazon tools to gather, analyze, and interpret data
• Make data-driven recommendations based on reports and analysis, with the ability to clearly explain the reasoning behind recommendations and their potential impact on sales
• Ensure compliance with Amazon policies, international trade regulations, and local laws
• Collaborate with marketing, logistics, and product teams to execute promotions and product launches

Qualifications:

• 3 - 5 years of proven experience managing Amazon accounts in one or more international marketplaces
• Strong knowledge of Amazon Seller Central, Vendor Central, and related tools
• Hands-on experience managing and analyzing Amazon PPC campaigns
• Demonstrated experience with Amazon SEO, advertising, and account optimization strategies
• Experience with Amazon Seller Central Brand Analytics, PPC reporting, and keyword research
• Experience using Helium10 or similar Amazon analytics and keyword research tools
• Ability to independently pull, analyze, and interpret Amazon PPC and marketplace reports
• Ability to analyze multiple data points to identify keyword and campaign opportunities and make actionable recommendations
• Knowledge of PPC keyword targeting, including match types, bid recommendations, and negative keyword identification
• Analytical mindset with the ability to interpret data and make informed decisions
• Strong project management skills and attention to detail
• Excellent written and verbal communication skills
• Experience with cross-border e-commerce, international shipping, and tax considerations is a plus.

Note: An NBI or police clearance will be required upon acceptance of the job offer.