Affiliate Marketing Manager

DUTIES AND RESPONSIBILITIES  

Job Summary: 

Reports directly to the Trade Relations Division Head. The Affiliate Marketing Manager leads a team of Affiliate Marketing Supervisors and expands the company's affiliate partnerships in the OFW/Seaman loan sector. The ideal candidate will be responsible for developing and executing an affiliate marketing strategy that leverages influencers, community leaders, financial advisors, and third-party marketers to generate high-quality leads and drive loan applications. 

Key Responsibilities: 

Manages and supervises Affiliate Marketing Officers to achieve targets and directives through the following activities: 

1. Affiliate Recruitment & Onboarding 
2. Identify, recruit, and onboard high-potential affiliates (OFW influencers, bloggers, financial advisors, remittance partners, organizations/companies, etc.). Furthermore, conduct research to identify new growth opportunities. 
3. Develop and implement commission structures, incentive programs, and exclusive promotions to attract affiliate partners, to encourage long-term partnerships. 
4. Provide training, marketing materials, and referral tracking tools to affiliates for seamless onboarding. 
5. Collaborate with Legal and Compliance teams to ensure affiliate contracts, disclosures, and marketing practices adhere to company policies and regulatory requirements. 

1. Strategy & Campaign Development 
2. Design and execute data-driven affiliate marketing campaigns to increase lead generation and conversion rates. 
3. Work closely with the other marketing teams to create marketing assets for affiliates (social media posts, email templates, ad banners, etc.). 

1. Partner Relationship Management 
2. Establish and maintain strong relationships with existing affiliates to optimize performance. 
3. Use affiliate tracking platforms and analytics tools to monitor performance (click-through rates, conversion rates, cost per acquisition). 
4. Optimize campaigns based on data insights to improve affiliate performance and ROI. 
5. Prepare and present monthly performance reports with key metrics and actionable recommendations. 
6. Ensures Affiliate Marketing Officers conduct performance tracking & activation activities 

1. Team Leadership & Development 
2. Lead, mentor, and coach Affiliate Marketing Officers to ensure consistent performance and professional growth. 
3. Set clear KPIs and monitor team productivity, providing feedback and training as needed. 
4. c. Foster a culture of collaboration, accountability, and continuous improvement within the team. 
5. Performs any other tasks assigned from time to time.  

Qualifications: 

1. Bachelor's degree in business management, Marketing, Communications or similar field. 
2. 3-5 years experience in affiliate marketing, loan consultant handling, partnerships (experience in financial services or fintech is a plus). 
3. Excellent Communication, negotiations, and relationship building skills. 
4. Proven ability /track record to design and develop strategic marketing campaigns and programs. 
5. Experience working with OFW communities/clients, influencers, or fintech companies is an advantage but not necessarily required. 
6. Willing to go on fieldwork.