Advertising Specialist

Role Overview

We are hiring a Marketing Advertising Specialist to manage and optimize paid media campaigns that drive customer acquisition, lead generation, and business growth.

This role is ideal for someone with strong hands-on experience managing digital advertising campaigns across multiple platforms. The ideal candidate is analytical, performance-driven, and comfortable optimizing campaigns based on data to maximize ROI.

Salary: $1,900 USD per month (Non-negotiable)

Type: Full-time

Location: Remote (U.S. Hours Required)

Application Process Notice

To move forward in the hiring process, shortlisted candidates will be asked to submit a 2-minute introduction video in English. Submission of the introduction video is mandatory to continue in the recruitment process. Candidates who choose not to submit the video will not be able to proceed to the next stage.

Key Responsibilities

• Manage and optimize paid media campaigns across digital advertising platforms
• Monitor campaign performance and optimize based on ROAS, CPA, CTR, conversion rates, and business goals
• Conduct audience, creative, bidding, and landing page testing
• Analyze campaign performance and provide data-driven recommendations
• Scale high-performing campaigns while maintaining efficiency
• Collaborate with internal teams to align advertising strategies with business objectives
• Maintain campaign reporting and performance dashboards
• Stay current on paid media trends, platform updates, and industry best practices

Requirements

• Resume in English.
• Native or near-native English proficiency (spoken and written).
• 3+ years of experience as a Digital Advertising Specialist, Paid Media Specialist, Media Buyer, or similar role.
• Hands-on experience managing paid media campaigns across platforms such as Meta Ads and Google Ads.
• Experience managing both lead generation and eCommerce campaigns is a plus
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and A/B testing.
• Experience analyzing campaign performance using metrics such as ROAS, CPA, CTR, and conversion rates.
• Availability to work U.S. business hours.