Growth Rocket is a performance-focused SEO and digital marketing agency working with a growing portfolio of clients across legal, e-commerce, hospitality, and consumer verticals. We move fast, we're AI-native, and we hold our work to a high standard.
We're looking for a Meta Advertising Lead to own paid social strategy and execution across our client stack. This is a senior individual contributor role with room to grow into a team lead position as we scale.
What you'll own
- End-to-end strategy and execution of Meta campaigns (Facebook, Instagram, Messenger, Audience Network) across multiple client accounts
- Campaign architecture: account structure, ad set segmentation, audience targeting, creative strategy, and budget pacing
- Full-funnel performance across prospecting, retargeting, and retention, including Advantage+ and manual campaign types
- Weekly and monthly reporting: synthesizing performance data into clear insights and recommendations for internal stakeholders and client-facing decks
- Creative briefing and collaboration with our design and content teams to develop high-performing ad assets
- A/B testing frameworks covering copy, creative, audience, and placement, with documented learnings
- Pixel and Conversions API setup, troubleshooting, and event verification in partnership with dev or client teams
- Staying ahead of Meta platform changes, policy updates, and emerging ad formats
Who you are
- 3+ years running Meta campaigns in an agency setting, managing multiple client accounts simultaneously
- Strong grasp of Meta Ads Manager, Business Manager, and Commerce Manager
- Comfortable with attribution models, tracking setup, and reading signal-loss environments post-iOS 14
- You can write a compelling brief and speak intelligently about creative performance. You know what makes an ad stop the scroll.
- Data-driven: you work comfortably in spreadsheets, know your way around GA4 or similar analytics tools, and can build a coherent performance narrative from raw numbers
- Clear communicator, written and verbal, across both internal teams and clients
- Bonus: experience with cross-channel paid media (Google, TikTok, Reddit, programmatic) and familiarity with GEO/AI-driven content strategy
Why Growth Rocket
- Work across a diverse client portfolio spanning e-commerce, legal, hospitality, travel, and consumer verticals
- AI-native team: we actively build internal tools and frameworks, including proprietary content and outreach platforms, to give our work an edge
- Direct access to leadership and a culture that rewards initiative over process
- Competitive compensation with performance-based upside
