Advertising Manager, E-Commerce Channel Marketing - PH

About Kwontified

Kwontified helps major brands grow their businesses through data-driven advertising and marketplace strategies. The team manages advertising campaigns across leading e-commerce platforms, including Amazon, Walmart, and Target, helping brands improve visibility, reach their target audiences, and maximize advertising performance.

About The Role

We are looking for an experienced Advertising Manager to oversee and optimize digital advertising campaigns across major e-commerce platforms, primarily Amazon.

In this role, you will take ownership of advertising campaign management, from campaign structuring and keyword targeting to sponsored ads, display advertising, and performance optimization. You will manage multiple client accounts in a fast-paced agency environment, making timely, data-driven decisions and daily campaign adjustments to ensure optimal performance.

The role is primarily focused on Amazon advertising (approximately 80%), with the remaining 20% dedicated to programmatic advertising.

Key Responsibilities

• Manage and optimize Amazon advertising campaigns across multiple client accounts and brands.
• Develop and execute keyword targeting strategies to improve campaign visibility, reach, and performance.
• Oversee sponsored advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Lead campaign structuring, setup, monitoring, and ongoing optimization.
• Analyze campaign performance and identify opportunities to improve advertising efficiency and results.
• Make timely, data-driven campaign adjustments to respond to performance trends and changing business priorities.
• Manage multiple brands simultaneously while ensuring campaign accuracy, consistency, and effectiveness.
• Oversee programmatic advertising initiatives and support display campaign management.
• Monitor advertising trends, platform developments, and industry best practices to continuously improve campaign performance.
  
  

Requirements

Qualifications and Experience

• Hands-on experience managing Amazon advertising campaigns, particularly keyword targeting, sponsored ads, display advertising, and campaign structuring.
• Strong understanding of Amazon Advertising solutions, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Experience managing multiple advertising accounts or brands simultaneously in a fast-paced environment.
• Demonstrated ability to monitor campaign performance, identify optimization opportunities, and implement effective advertising strategies.
• Strong analytical skills and the ability to make quick, informed decisions based on campaign data.
• Previous experience working in a digital marketing or advertising agency is highly preferred.
• Candidates with in-house advertising experience are also welcome, provided they can demonstrate the ability to manage multiple accounts and work at an agency-level pace.
• Familiarity with programmatic advertising or Demand-Side Platforms (DSPs), such as The Trade Desk, is an advantage.
  
  

Nice-to-Have Qualifications

• Amazon Advertising certifications.
• Walmart Advertising certifications or hands-on experience with Walmart advertising.
• Experience with other programmatic advertising platforms or DSPs.