Ads Specialist

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Early Applicant

Job Description

Campaign Strategy & Management

Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
Develop ad copy, creatives, and A/B testing strategies to maximize performance.

Optimization & Performance Tracking

Monitor and analyze campaign performance on a daily/weekly basis.
Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS.
Implement remarketing and lookalike audience strategies for improved conversions.

Analytics & Reporting

Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS.
Prepare regular performance reports with insights and actionable recommendations.
Utilize Google Analytics, Meta Ads Manager, and other tools for data-driven decision-making.

Collaboration & Alignment

Work with the marketing team to ensure ads align with brand strategy and campaign goals.
Coordinate with creative/design teams for ad visuals and assets.
Stay updated with platform updates, policies, and emerging trends in digital advertising.