About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines, introducing leading platforms such as BingoPlus and ArenaPlus, known for their engaging interactive gaming and sports entertainment experiences. DigiPlus also operates GameZone, with more to come.
For more information, visit: www.digiplus.com.ph
Key Responsibilities
Campaign Planning & Support
- Assist in the development and execution of media plans for brand, product, and promotional campaigns.
- Support senior media leads in identifying appropriate advertising channels (TV, radio, digital, OOH, print, etc.) based on campaign objectives and target audiences.
- Coordinate with creative and brand teams to ensure messaging and visual alignment across media placements.
Media Buying & Coordination
- Assist in media buying activities, including coordination with media vendors, agencies, and platforms.
- Help manage advertising schedules, insertion orders, and ad trafficking.
- Ensure media placements are executed accurately and on time under the guidance of senior team members.
Channel Monitoring & Optimization
- Monitor performance across various ad channels such as social media, search, display, programmatic, TV, radio, and print.
- Track campaign KPIs including impressions, CTR, CPM, reach, and conversions.
- Support campaign optimizations by consolidating data and sharing insights with senior media planners.
Reporting & Budget Tracking
- Assist in tracking media spend and campaign performance versus budget.
- Prepare regular performance reports and post-campaign summaries.
- Flag pacing or performance issues and recommend adjustments to senior team members.
Team & Vendor Support
- Support senior supervisors in coordinating with junior staff, media agencies, and external partners.
- Maintain positive working relationships with media vendors and ad platforms.
- Stay informed about industry trends, competitor activities, and emerging media opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- 13 years of experience in media planning, ad operations, or marketing communications.
- Basic to intermediate understanding of media channels, ad placements, and performance metrics.
- Familiarity with media buying and analytics tools (e.g., Google Ads, Meta Ads Manager, programmatic platforms).
- Strong organizational skills with the ability to manage multiple tasks and deadlines.
- Good communication, coordination, and problem-solving skills.
- Willingness to learn, take initiative, and grow into a supervisory role.
