Zigzag is looking for a Programmatic Manager/Ad Ops Manager to join our team!
About the Role
As our go-anywhere Technical Account Manager, youll own the full lifecycle of the client&aposs curated-audience campaignsfrom decoding client briefs into live PMP deals to mastering every layer of the tech stack (tags, pixels, SSP/DSP integrations) and continually fine-tuning performance to hit both KPIs and margin targets. Your deep expertise in leading SSPs and DSPs, combined with a big-picture understanding of the ever-evolving programmatic ecosystem, will ensure each activation launches smoothly, scales efficiently, and delivers standout results.
Key Responsibilities
- Deal Setup & Audience Build
- Build audience segments in ONE (our AI platform) based on client specifications
- Generate and name PMP Deal IDs automatically
- Curate inventory packages aligned to target segments
- Technical Configuration & QA
- Implement and verify ad tags, pixels, and tracking URLs across platforms
- Execute campaign QA checklists and secure internal sign-off
- Platform Deployment & Troubleshooting (SSP/DSP)
- Configure, test, and troubleshoot SSP integrations and inventory feeds
- Deploy deals into DSP seats and monitor for setup errors
- Troubleshoot integration issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
- Performance Monitoring & Optimization
- Monitor live campaign metrics daily and produce performance reports
- Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly
- Margin Management
- Track campaign margin versus target and propose optimizations to protect profitability
- Client Escalations & Support
- Serve as first-line technical support for delivery issues, escalating complex cases to Engineering
- Continuous Improvement & Knowledge Sharing
- Research, document, and publish new curation and optimization techniques into the TAM Handbook
- Share best practices and train peers on emerging programmatic technologies
What You Bring
- At least 5+ years of hands-on Technical Account Management or Programmatic Trading experience
- Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes
- Strong troubleshooting skills across the full programmatic ecosystem
- Commercial acumenbalancing performance optimization with margin protection
- Excellent communicationable to translate technical concepts for clients and cross-functional teams
Attitude & Character Profile
- Passionate About Programmatic: You live and breathe programmatic media and love the craft.
- Marginal Gains Mindset: Constantly hunting small performance uplifts to drive overall campaign success.
- Pride in Craftsmanship: You take ownership of your work and hold yourself to high standards.
- Career-Driven: You see TAM as your long-term vocation and are committed to continual growth.
- Curious Troubleshooter: You take initiative, own issues end-to-end, and solve problems independently.
- Get-Things-Done Mentality: You roll up your sleeves and drive tasks to completion, no matter the obstacle.
- Experimental Spirit: Youre always testing new approaches and iterating based on real-world results.
